The Essential Guide to Meta Robots Tag for SEO
Originally posted on the Remotebase blog.
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The Essential Guide to Meta Robots Tag for SEO
In the world of search engine optimization (SEO), the meta robots tag is a powerful tool that can help you control how search engines crawl and index your website. The meta robots tag is a snippet of HTML code that tells search engines how to handle specific pages on your website. In this comprehensive guide, we’ll explore the essential aspects of the meta robots tag, including its purpose, syntax, and best practices for optimizing it for SEO.
What is the Meta Robots Tag?
The meta robots tag is a piece of code that you can include in the header section of your website’s HTML code. This tag provides instructions to search engines about how to index and crawl the content on your website. By using the meta robots tag, you can tell search engines which pages to crawl, which pages to exclude from their index, and which pages to follow links to. Essentially, the meta robots tag is a way for you to communicate with search engines and guide their behavior on your website.
Syntax of the Meta Robots Tag
The meta robots tag is a simple piece of HTML code that you can add to the head section of your webpage. The basic syntax for the meta robots tag is:
<meta name="robots" content="VALUE">
In this syntax, the “name” attribute specifies that this is a meta tag, and the “content” attribute provides the value for the meta robots tag. The VALUE field specifies the instructions for search engines on how to handle the page. Here are some of the most common values used in the meta robots tag:
- index: tells search engines to include the page in their index — noindex: tells search engines not to include the page in their index — follow: tells search engines to follow links on the page — nofollow: tells search engines not to follow links on the page — noarchive: tells search engines not to store a cached copy of the page
Best Practices for Using the Meta Robots Tag
Here are some best practices to follow when using the meta robots tag for SEO:
1. Use noindex for pages that shouldn’t be indexed
If you have pages on your website that you don’t want to appear in search engine results, you should use the noindex value in the meta robots tag for those pages. This is useful for pages like thank you pages, login pages, or other pages that provide no value to search engine users.
2. Use nofollow for pages with external links
If you have pages on your website that link out to external websites, you should use the nofollow value in the meta robots tag for those pages. This is useful for controlling how link juice flows through your website and can help prevent spammy links from negatively impacting your website’s search engine rankings.
3. Use noarchive for pages with sensitive information
If you have pages on your website that contain sensitive information, such as credit card details or personal data, you should use the noarchive value in the meta robots tag for those pages. This will prevent search engines from storing a cached copy of the page, which could potentially expose sensitive information to the public.
4. Use follow for pages with internal links
If you have pages on your website that link to other pages on your website, you should use the follow value in the meta robots tag for those pages. This will ensure that search engines can crawl and index all the pages on your website and can help improve your website’s search engine rankings.
5. Don’t use the meta robots tag for all pages
While the meta robots tag is a powerful tool for controlling how search engines crawl and index your website, you don’t need to use it for every page on your website. In fact, using the meta robots tag on every page could potentially harm your website’s search engine performance.
6. Use the default behavior for pages you want to be indexed and followed
If you want search engines to index and follow all the pages on your website, you don’t need to use the meta robots tag at all. This is because the default behavior for search engines is to index and follow all the pages on your website unless instructed otherwise.
7. Use the X-Robots-Tag HTTP header for non-HTML content
If you have non-HTML content on your website, such as PDFs, images, or videos, you can use the X-Robots-Tag HTTP header to provide instructions to search engines on how to handle that content. This is useful for controlling how search engines crawl and index non-HTML content on your website.
8. Test your meta robots tag using Google Search Console
Once you’ve implemented the meta robots tag on your website, you should test it using Google Search Console. This tool allows you to check if search engines are following the instructions in your meta robots tag and can help you identify any issues with your website’s indexing and crawling.
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Conclusion
The meta robots tag is a powerful tool for controlling how search engines crawl and index your website. By using this tag, you can instruct search engines on which pages to crawl and index and which pages to exclude from their index. By following the best practices outlined in this guide, you can optimize your meta robots tag for SEO and improve your website’s search engine performance.
Remember, the key to success with the meta robots tag is to provide clear and concise instructions to search engines while avoiding overuse or misuse of the tag and only experienced developers can help you intelligently incorporate meta robots tag into your website.
