Optimizing SEO Headers for Digital Assets — Adobe Experience Manager (AEM)

Albin Issac
Tech Learnings
Published in
6 min readMay 31, 2024

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Search Engine Optimization (SEO) is crucial for ensuring that your digital content is easily discoverable by search engines and, consequently, your target audience. While much attention is often given to optimizing content pages, it’s equally important to focus on the SEO of digital assets such as images, videos, and documents. This is especially true for platforms like Adobe Experience Manager (AEM), where managing and delivering a vast range of digital assets is a core function. In this blog, we’ll explore the best practices for applying SEO headers to assets in AEM, focusing on the use of noindex and hreflang.

When it comes to digital assets, adding SEO headers such as noindex or hreflang can be more complex than for standard content pages. Unlike content pages, assets often serve a supporting role and may not need to be indexed by search engines. However, when they do, precise handling is required to ensure proper indexing and language targeting.

SEO Configurations for Content Pages:

For content pages, there are two primary methods to enable SEO configurations:

1. HTML Meta Tags:

SEO settings like noindex and hreflang can be added within the HTML metadata of content pages. This involves including these meta tags directly into the page’s HTML structure, either manually or using content authoring tools that automate their insertion.

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Albin Issac
Tech Learnings

I work as a Software Architect specializing in Marketing Technologies. For more information, please visit my profile at: https://myprofile.albinsblog.com/