7 Steps for Becoming an Engaging Moderator
Ever been to an event and thought “wow, this discussion could’ve been so much better if the moderator wasn’t awful”?
Having a knack for the art of conversation is a gift for some, but it’s also a skill that can be acquired. A talented panel moderator combines solid preparation, a good listening ear, and the feel for a balanced, natural, flowing conversation.
Have you committed to being a moderator and now you’re questioning if it was the right decision? Don’t sweat it. Read on for top tips on how to be an outstanding and engaging panel moderator.
Step 1: Look closely at the event brief.
Make sure to read the event description carefully so you understand exactly what the audience is hoping to gain from the event. It’s easy to get off track if you don’t take a moment to remind yourself of the specific topics at hand!
Step 2: Get an idea of each panellist’s background and how they’re an important element to the discussion.
Why was each panellist chosen to be part of this event? What does each panellist bring to the table? How does their expertise overlap, and how do they differentiate? Make sure to take a good look at each panellist’s background, noting what about their experience is relevant to the event topic. It helps to coordinate with the event organiser (or whoever’s chosen the panellists) on this aspect.
Step 3: Plan your questions!
Consider the different areas you’d like to cover, and start coming up with a list of general questions (that can be directed at all panellists) and specific questions for each panellist.
Make sure you over-prepare! Come up with way more questions than you actually need to keep a good flow: 7–10 general questions and 4–6 specific questions per panellist is recommended based on the ideal content length (see below).
Make sure to have your questions written down in a nice notebook or a tablet that you’ll bring with you. Using your mobile phone isn’t suggested, it can be distracting and doesn’t look professional.
Step 4: Debrief each panellist
Connect with each panellist individually and if possible, try to arrange a short phone call to debrief them on the questions so they’re prepared. If you’re dealing with a particularly busy person, at the very least email over the questions and plan to meet up for a few minutes at the start of the event.
Step 5: Moderating the event
The sweet spot for content (meaning, the attention span of a 21st century audience) is 45–50 minutes of moderating plus 15–20 minutes of audience Q&A.
At the start, welcome the audience, remind them of the event topic, thank the sponsors & partners, mention any housekeeping (Wifi, Twitter hashtag, toilets, emergency exits, etc) and allow each panellist a 1–2 minute introduction.
After introductions, deep dive into the questions. Remember, it’s your responsibility to keep an eye on the time! Also pay attention to the balance of conversation — if one person seems to be taking over, ask a specific question to the quieter one. Make sure everyone gets an equal opportunity to talk.
Extra tip: it’s okay to throw in your 2 cents or a joke here and there, but try to keep the focus on the panellists. This isn’t about you ;)
Step 6: Q&A
It’s appropriate for the moderator to step into the audience with the microphone if there isn’t an extra set of hands available. Don’t be shy! It’s also easier to keep questions on track if you’re standing close by.
Make sure questions are simple and direct. Don’t allow the person asking to go on forever, or the audience will fall asleep. Master the art of politely interrupting, for instance if the person is giving a lot of background say “so what’s the question?”. You’ll be thanked for this later!
Step 7: Closing the event
Q&A running overtime is normal (and actually indicative of an engaged audience!), but it’s the moderator’s responsibility to keep an appropriate time check. Let’s be honest, after more than an hour of sitting, most of the audience is probably antsy to get to networking & drinks!
To close out the discussion, make sure to thank the sponsors & partners, the event space, and the panellists for their time.
Happy moderating!
