Why Mobile Apps Are Benefiting Ecommerce Sales

Mobile ecommerce apps have taken over the market and gained many users and also increased considerable profits for businesses. More than 70% of the users would rather access a store using its mobile app instead of going on to the mobile website. More than 50% of mobile users made use of ecommerce apps for buying gifts in this holiday season. The order value in ecommerce apps is 120% higher than on mobile and desktop sites.

Ecommerce applications are much more convenient for shopping. Mobile applications provide better security and speed than a mobile browser. Customers spend 3 to 4 times more hours on mobile apps compared to mobile sites. Users are able to set their default preferences in apps, which lets an app load only the content that the customer wants. To know more about how ecommerce mobile apps can help you, read the article here.