GreatBuyz:Introduction to a revolutionary app in retail marketing
Famous Businessman Andy Grove rightly said, “Privacy is one of the biggest problems in this new electronic age.” A brand that cannot respect a customer’s privacy is definitely not a brand to indulge in. With Indian laws very easy on marketers, the use and misuse of data in our country are enormous. Unsolicited marketing calls, SMSs and emails are not just a nuisance but an abuse of technology meant for an individual’s convenience. When husband-wife duo Srinivas and Jyotsna moved to India from the States, they had an underlying desire to do something for the country. With technology and marketing being their strengths, they opted to create a digital marketing ecosystem that would bring the control in the hands of the consumer. And that’s how GreatBuyz was born. Jyotsna is the Director of Turaco Mobile, focusing on Strategy and Marketing of GreatBuyz, Jyotsna is at the forefront of decision making for the company and is the creative mind behind the look, feel and personality of the app and the brand. A people’s person with an ever learning attitude, Jyotsna’s dream is to create a shopping revolution in India and making people informed shoppers. She particularly feels that the app is ideal for women who no longer need to be dependent on someone for information they seek. She pictures a large generation of informed shoppers using the GreatBuyz App as they walk around and making an impact on their lives, just like Whatsapp has done to us. Moreover, a strong believer in customer engagement, and has been on the marketing side of things herself, she feels immense pride in being able to offer brands a well-researched solution to connect with their users in a more systematic and effective manner. With over 25 years of experience in the tech industry, half of which were spent coding, Srinivas is a rare combination of intelligence, skill and perseverance. With a high value for principles and a driving force within to do something for the society, Srinivas is a package that comes with no regrets for his decisions taken, even if it involves giving up a cushy nine-figure salary power job to start off on his own. While he may call a spade a spade and be brutally honest with you, he has been a mentor to many and learnt things the hard way himself. Be it struggling to get into the college of his choice and then graduating from IIT Bombay followed by his Masters at University of Maryland, College Park, Washington DC, waiting to find that ‘perfect’ job and then launching several successful products in the span of his career including one of the first home wifi routers, conceptualising and launching an online delivery service operational on a handheld device 15 years back when such things were unthinkable, and sticking around with a company from boom to bust, he likes to be in control and exercises this control responsibly. A business news junkie, he can never sit idle and is constantly looking at how to make things more efficient. GreatBuyz to him is an extension of his own personality. When it comes to shopping, he loves to get value for his money, even impulsive decisions are backed with some research, and getting a good deal is directly proportional to the happiness the shopping brings. One of the first users of online shopping and an early patron of Amazon, he forecasted the digital marketing and online shopping trend in India a decade ago. He respects brands that respect his privacy and constantly opposes companies that use and misuse unsolicited customer data for marketing. GreatBuyz is his way to contribute to our country by giving the control of receiving marketing information in the hands of the customer. It focuses on empowering the consumer and encouraging brands to reach out to them organically, with their permission and with relevant information. In the 250 billion dollar plus digital advertising industry, he hopes there are at least a few thousands of brands who would like to engage in their audience with respect. Available in the form of an app on Google Play Store, GreatBuyz is like Alladin’s lamp that makes every Shopper’s three magical wishes come true: On one click you get DEALS, thousands of them, waiting to elevate your shopping experience by multi- folds. On another click, you get thousands of COUPONS with discounts allowing you to shop more for less. And on the third and the most important click, you can follow and unfollow your favourite brands in GREATBUYZ STREAMZ and receive updates about them at the time and place convenient to you.
WHAT does GreatBuyz do? Greatbuyz enhances your shopping experience by making you an informed shopper. It’s like a shopping genie that fulfils your dream of getting irresistible deals and coupons to your fingertips, make gifting easy by bringing all gift card options under one roof and allowing you to block out all spam and unwanted marketing messages and receive relevant updates from your favourite brands through GreatBuyz’ unique Streamz section. You can follow and unfollow your favourite brands at the click of a button, engage with them in a meaningful way, and be the first ones to know about their latest offers. Your wish is our command.
WHEN to use GreatBuyz? Well, most people have the habit of saving their wishes for the end. But if you’ve lived enough you’d know, that never helps! So fulfil your wishes and log on the app when you want to buy that brunch dress you have been eyeing for long or that video game you would love to play with your son, those lacy shoes that will look lovely on your daughter, that mobile that will help your parents stay connected with their family, that bedsheet for your master bedroom, those fragrances for your temple, that cake mould for your baking kit, or for anything and everything you wish to have! Use the app when you are travelling, when you are in a mall when you are waiting for a meeting, when you looking for gifts for your friends, planning a holiday with family or want to surprise your better half with a romantic dinner date. Use it to know the brand history of your favourite brands, to understand the idea behind their new designs, the trends they predict, the philosophy behind its success and what to expect from them in the upcoming season. Use it to stay in touch with your brands, like you would stay in touch with your friends. Be it gadgets, houseware, apparel, dining, travel or beauty, the Genie is at your service at all times!
HOW does GreatBuyz help you shop better? When there is a genie and wishes involved the How is usually a mystery. But if you are an inquisitive Master, you have every right to know how GreatBuyz helps you shop better. Are these 5 reasons enough? * Get discounts on leading brands of apparel, beauty, food, dining and travel. * Get irresistible deals to help you shop more and save more. Perfect for both large and small group sizes, single and wholesale shopping. * Access one of the largest collection of coupon codes across thousands of websites! * Get cash back on gift cards. Earn as you spend! * Get permission-based updates on your favourite brands and be the first one to know about new launches, sales, etc WHERE to get GreatBuyz App from? The good news is, finding the magic lamp and the genie isn’t that tough! Simply type GreatBuyz on the Google Play store and go for the green logo of the GreatBuyz App. Downloading is quicker than the shortest treasure hunt you would have ever played! And if you are up for a cheat code, here is the download link to the app
Originally published at mytechnewsindia.blogspot.com.