The world of advertising technology — an interview with Andor Eggers

Our AdTech team is the pillar of digital advertising at P7S1. Whether it’s high-scaling video ad delivery systems, managing complex ad servers, or implementing ads on hundreds of websites, mobile and TV apps, our team of specialists is involved everywhere. Andor is Unit Director Technical Account Management and takes us into the world of advertising technology in this interview.

Dear Andor, we are very pleased to talk to you today about your job, because you work in a particularly exciting professional field at P7S1. What exactly do you do?

Thank you for giving me the opportunity to introduce my team and myself. I’m Andor Eggers, and I’ve been with Seven.One Media’s AdTech division for nearly three years. As Unit Director, I’m responsible for technical account management. I manage a small team that takes care of the integration of advertising media.

What is behind the term AdTech?

AdTech, or advertising technology, is primarily responsible for ensuring that the advertising we sell works via the tools and systems we use. And that’s on the big screen, but also on mobile devices. So we make sure that users are served the right ads on our websites, apps, or Joyn.

How is your team structured?

We have about 40 employees working in our division. My Technical Account Management team consists of ad managers, project managers, an ad server guru who is familiar with ad server systems, and a colleague who is responsible for programming and technical connections. This is supplemented by our dashboard manager. Last year alone, we as a team thus manually checked over twenty thousand advertising materials: For specification, for GDPR macros and for data protection compliance.

What do you like about your job?

Our team is very interdisciplinary, because in our field it is important to have different perspectives. For example, we need developers who clearly communicate what we can map in the code. We also need specialists and visionaries who have an idea and thus pursue a vision. Last but not least, project managers are very important to bring the idea to the road as a project. Everything goes hand in hand, each individual is important and we work together very closely on projects.

What unique selling points does the AdTech area offer?

Everything comes together here! We are a kind of library and collection point for related departments. (laughs) So if you like working in interdisciplinary teams and at the interface of many areas, this is the place for you. We work in an agile system with a clear project structure and agile tools. In addition, by providing streams to our products, we have found a way to streamline the communication channels to our stakeholders. This keeps everyone up to date at all times.

What can you expect on a typical workday?

We have flexible working hours, so each employee can adapt their working hours to their private life. I usually start relatively early, other colleagues later. So when I start my day, I first open my dashboard to see if there are any bugs I need to discuss with my team so we can get to the bottom of the problem together. We have a daily team meeting to discuss current tasks and issues so everyone:r is on the same page. Especially in the home office, this exchange is very important to us, because it’s not easy to shout something across the desk. (laughs) During the course of the day, potential problems are analyzed, we consult with agencies, and of course I also exchange ideas with the other departments and am active on various committees.

Can you tease a project you’re currently working on?

AdTech is the hub for many things, and we want to support neighboring departments in particular. For example, this is about standardizing products or investing in advertising formats. We want to expand our involvement in the data area. However, if this position makes your ears prick up and you feel addressed or want to find out more, feel free to take a look at our job portal!

Does that mean your team is looking for support right now?

Exactly. We’re looking for an AdTech Advertising Expert, i.e. someone who knows a lot about advertising technologies — ideally with a focus on automation, because we want to automate various processes in the future. The person should therefore be familiar with ad servers.

Let me ask you provocatively: What is special about you? Why should someone apply to you in particular?

With us, you have the freedom to realize your own potential — and that’s not just an empty phrase. (laughs) We are a relaxed team that nevertheless works very goal-oriented. What’s special about this job is that you can leave your own fingerprint here and make a big contribution to the success of the entire company in the long term. You have every opportunity to support our team in the area of automation. It’s a green field where you can let off steam. At the same time, you focus on future topics and your own personal development.

That sounds like a dream job! Is there anything at your company that you don’t get at other companies?

If we were in the office right now, I would say coffee, lots of entertainment and, of course, the smiles of our colleagues. (laughs) We have a very homogeneous relationship with each other and really enjoy going to work. We also like to go out for a drink together after work, and what’s even more important is that no one is left behind. If someone has problems, we always take care of them together and try to find a solution as a team, so our credo is #oneteam!