Nothing v. Apple

The Developing Battle for Text Messaging Control

Technality
Tech Topics

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Photo by Alexander Shatov on Unsplash

It’s no surprise that in the U.S. one of Apple’s best selling points is its messaging system. Compared to Android’s outdated SMS system, iMessage boasts numerous improvements, including a higher file size limit, more group-chat functionality and, most importantly, protection from the embarrassment that comes from displaying a green bubble.

Perhaps the most frustrating part of Apple capitalizing on iMessage is that Android has supported the much-improved RCS (Rich Communication Services) messaging system for years; Apple just never supported it. Until now, that is.

Earlier this month, Apple unexpectedly announced that it would be rolling out RCS support next year, which would give Android many of the benefits previously exclusive to iMessage. But that begs the question, what has caused Apple to suddenly adopt something they’ve resisted for so many years?

It’s not like they had to. A recent survey claims that 87% of teenagers in the U.S. now have iPhones. Android’s reputation has been so tarnished by its messaging inferiorities that Apple is now the default option for teenagers.

Could adopting RCS be a step taken to keep the EU happy amidst recent crackdowns, like forcing Apple to comply with the Right to Repair or using the USB-C…

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Technality
Tech Topics

A young, aspiring writer intrigued by the world - Loves to ramble on about technology. Get notified whenever I publish: https://technality.medium.com/subscribe