Toyota’s New CEO is Ready to Turn the Company into an EV Powerhouse
And is Using Tesla as the Benchmark
Published in
5 min readMar 2, 2023
It’s no longer a secret that Toyota has fallen behind most other automakers in its transition to EVs. Although it was one of the first companies to adopt hybrid technology, under the leadership of Akio Toyoda, Toyota has been highly reluctant to invest in EV technology. The result of this…