How Pre-Order for Dine-In Help Restaurants Sell in Advance and Take Better Care of Guests

Stas Matviyenko
Tech Trends For Restaurant
4 min readJun 18, 2015

As friendship between restaurants and technology is rapidly growing, owners and managers need to be aware of the best ideas and the latest trends to stay ahead of the competition. Here’s a quick look on one of the latest innovations on restaurant industry — pre-order for dine-in — a technology that boosts online sales and makes guests happier.

Pre-order for dine-in is all about creating a new digital connection between restaurant and guest. Restaurants already communicate with their guests through social media and seat them with reservation services. Now they can serve more efficiently with pre-order for dine-in.

Pre-ordering on smartphone lets guests easily order restaurant menus on the go. Let’s see how this benefits restaurants.

Sell in advance
Once restaurants take pre-paid table reservations, the next logical step is to sell their breakfasts, lunches and dinners in advance. You can call it “Uber for dining in”. Restaurants can accept pre-paid orders as guests pay the bill with tips included via the app. This means restaurants can make sales even before their guests enter the door.

When guests can see neat menus on their smartphones, it’s easy for them to place orders online. Restaurant employees can accept and confirm orders quickly with their tablets or phones; it’s as easy as checking incoming text messages. Pre-order for dine-in can be integrated with usual restaurant workflow.

Increase table turnover
Restaurants can be busy with a lot of people waiting for their meals and may lose some customers on the way. Slow ordering process from menu, food preparation, and having to wait for the bill are to blame for these service delays. With pre-order for dine-in, restaurants can eliminate this inefficiency and increase table turnover by bypassing ordering process, food preparation, and checkout altogether. With orders and payments settled in advance, restaurants can serve their guests real fast.

Ordering ahead is created to address the needs of busy diners. When these folks come to a restaurant, they’re happy just to dine in and leave with no overstay.

Make busy diners happy
Everyone is busier now. Having nourishing meals at restaurants can be too time-consuming. Every second spent on waiting can be wasteful. That’s why many people settle with eating at the desk. This is actually bad for their health and for their business.

Pre-order for dine-in solves the problem of waiting for table, meal, and check, bringing busy people back to restaurants.

By knowing customer orders beforehand, restaurants can provide a better dining experience. Here’s how ordering ahead looks like from guest’s point of view. You come to a restaurant, your table is ready, your food served in a snap, you simply eat, say thank you and leave. Behind the scenes, pre-ordering app sends your order to a restaurant, so that your table and food are ready when you arrive, and charges your payment card, so you can simply walk out after you eat. Pretty amazing, isn’t it?

The benefits of pre-order for dine-in have been appreciated, not only by busy people, but also by customers who value high quality service. Restaurants can provide more personalized service for guests. Employees can address guests by their name, recall their last visits, and make them feel special by suggesting their favorite meals. This helps restaurants to properly upsell to their guests.

Pre-order for dine-in is the next hottest trend in restaurant industry and Allset is the newest one out there. If you own a restaurant and think that pre-order would be a good fit for your business, you should take a look at it.

What is Allset?
Allset is a lunch reservation app. It lets guests pre-order lunches at participating restaurants. Allset is the first service to offer a hybrid “table booking+food pre-ordering” approach. It helps restaurants sell meals and tables in advance and deliver better dining experience — everything that makes guests to think: “This place is awesome!”. Getting started with Allset is simple. We provide restaurants with the web dashboard (to create public profile, connect bank account, and add menu items) and the phone app to accept prepaid lunch reservations.

www.allsetnow.com

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