6 SEO Link Building Methods for 2022
Search Engine Optimization (SEO) is the process of improving your website to increase the quantity and quality of traffic from the search engines. When you search a particular keyword on the search engines, SEO helps improve the website’s rank in the search result.
SEO considers various factors for ranking, such as search keywords density, internal and external links, meta description tag, etc. One such important factor is link building.
What is link building?
Link building is a technique where web pages link to each other by securing hyperlinks from other relevant websites and use them on your website. This helps users to circumnavigate across different pages on the internet.
Links are a primary ranking factor in the algorithms of Google and other search engines. Ensuring a link on another website provides a different audience direct access to your website. These links also create a relationship and increase the reliability of the website.
You can use numerous link-building techniques to have a robust SEO strategy. We will discuss some popular link-building methods which are very effective in 2022.
6 Link building Methods you can use in 2022
With search engine optimization emerging as an effective strategy for all internet companies, it becomes crucial for these companies to incorporate the best link-building strategy.
1. Ask for Backlinks
The first and most straightforward strategy is to ask for backlinks. Friends, relatives, partners, or clients who have a blog or a website can provide backlinks to your website. The best links are in-content links, and you should avoid having sidebar or footer links in the publisher websites.
It is very crucial to have backlinks on websites or web pages that are relevant to your content. Having backlinks without any relevancy might not prove impactful and can even lead to degradation in its rankings.
2. Build relationships
In the vast online world, it is very crucial to have good relations to get noticed. For good link building, building good relationships is essential. You can start with communities that are related to your content. You can visit niche forums, social groups, or blogs to add content and have good relationships to invite backlinks.
You should make the first step in this process and contribute with relevant and exciting content such as posts and comments. It would help if you also focused on providing contextual value to each discussion.
Active participation in these communities will not only help in getting valuable backlinks, but you will also have access to the newest industry news and trends. You will also be able to connect with like-minded people.
3. Use competitor’s backlinks
The most common advanced tool used, which is also very effective, is understanding what backlinks your competitors are using. If you look at your competitors, you will probably find them using some common backlinks you do not have yet.
All you need to do is analyze these links and attempt to get them for you. A standard tool made for this purpose is the Common Backlinks Tool (CBT).
Once you put in the name of your competitors, you will not only find all the common backlinks, but the report will also show their technique and source. The only step left for you now is to get these backlinks for your website as well.
4. Turn mentions into backlinks
This is perhaps one of the simplest ways to get backlinks. If you are producing good content in your niche, there is a high probability that someone has already written something about you.
Those pages could have mentioned your product or brand, but they have not linked it to your website. It is typically enough to just contact and ask them to convert the cited text into the backlink in such situations.
For finding mentions, Backlink Profiler is a convenient tool. It helps in finding mentions that look like links. Although, finding brand mentions that do not look like URLs will take a little more effort.
Another tool to look for mentions is the SERP Research Tool, which makes it convenient to find the brand or product mentions with an intelligent combination of advanced search operations.
5. Paid Link Building
Though paid link building violates Google’s guidelines, it is still very much relevant in 2022 because it guarantees results. Earning links from the methods mentioned above are complex, and such tactics take some time to show results.
If you are looking at referral visits to your websites, it is a very convenient strategy to get more people on your website/platform.
6. Broken Link Building
A well-tested method of building links and reasonably easy to get started with is broken link building.
This strategy includes finding pages relevant to your content that has broken outbound links. You can reach out to them and ask them to update that link with a relevant part of the content on your website.
A quick way to use this strategy is to look at your competitor’s backlinks profile for broken links. You can use the SEMrush backlink audit tool for this purpose.
Now that you have some detailed insights about effective link-building techniques that work great in 2022, it is time to get started.
If you have never used link building for SEO, hopefully, now you are excited to start and are looking forward to getting your first link.
Happy link building!!!
Sources: Link Research Tools, Semrush
