6 Main Reasons Why People Leave Your Blog (and How to Level It Up in Less than 20 Minutes)
If you’re not sure why people seem to leave your blog quickly all the time, you may want to learn about the most common reasons for this happening, together with quick 4 tips on how to boost the quality of your blog.
Regular blog posting can be very time-consuming. You put your effort and all your knowledge into publishing quality content for your audience on a regular basis. But what happens when your bounce rate is high and you constantly have to deal with low engagement and traffic? It’s probably time to do some research and see why people leave your blog. We came up with 6 most common reasons why this happens, so keep reading.
1. Headlines and content do not match
This should be a simple enough rule, but still many people fail to stick to it. In reality, your article’s headlines are not only there to draw the readers in, but they actually promise valuable content from you. In that respect, not matching your content to your headlines can seriously disappoint the readers, which can then result in a higher bounce rate. Even if you want a bit of a clickbait vibe, make sure that your content delivers in the end.
2. People leave your blog when you’re pushy
It’s perfectly fine to have your call-to-action at the end of your article, or somewhere near the end. However, if you start pushing your offers and services right from the beginning of your post, and even ask for people’s email addresses as soon as they start reading — you can expect high bounce rate. No one likes to be sold something the moment they visit a page they want to learn something useful from.
3. Slow load time is always an issue
Just like your audience isn’t willing to wait for yours or any other website to load, they won’t change their minds when it comes to a blog either. In that respect, you have to make sure that your blog loads as fast as possible. In general, a big percentage of people says that they won’t wait for more than 3 seconds for a page to load. Keep that in mind, and do a speed test for both your site and your blog. A great way to boost your load time is to compress the images you use in your blog posts.
4. A wall of text is never pleasant
To put it simply, people leave your blog if you never put any effort into making the reading experience pleasant. Basically, you don’t want your readers to go to your articles only to find walls of text with no rhyme or reason. Break up the text by using appropriate images, bullet points, paragraphs, shorter sentences, etc. This is something that will make your whole blog post more visually appealing. After all, you have to work on the visual first in order to entice visitors to start reading.
5. Take it easy with the ads
As a business owner, you may want to rethink making money off of Google ads. Of course, if you’re promoting a product that you strongly believe in, that’s another story. But the truth is that when they see your blog post filled with ads all over the place, people leave your blog. What’s more, doing something distasteful like that is going to make your audience question your authority. With that being said, you may want to stay away from ads abuse.
6. Improve your navigation
Even if your content is amazing and you offer great value to the readers, they may still bounce away from your business blog. Why is that? Well, you have to realize that people won’t know where to look next unless you don’t instruct them properly. Therefore, remember to provide links to other, similar topics and even the links for your lead magnets.
4 tips to level up your blog quickly:
As mentioned, meaningful content can establish you as an authority within your respected niche. Still, there are always some interesting ways to level up your blog and make it more appealing to your readers. The following tips will help you do exactly that as quickly and as efficiently possible.
1. Remove any fluff content from your articles
Sometimes, adding extra words and adjectives seems like the most natural way to write about less inspiring business topics. However, if you want to level up your blog, you should go through your articles, and cut any words that simply don’t serve any real purpose. These can even be sentences that are there just for the sake of it. In general, you want to get straight to the point and fluff content can only make your readership bored and uninterested in what you have to say.
2. Change up the verb use
The question of the so-called weak verbs is not that puzzling actually. For a business blog, you need powerful, action language that will motivate and energize the readers. Therefore, look at your sentences and check how the verbs you used make you feel. If you don’t feel inspired by your own wording, you can’t expect others to feel like that either. This goes for both the verb tenses and the choice of verbs. For example, Present Simple Tense is more powerful compared to Present Continuous Tense. Positive form is better than negative. Also, verbs that transfer insecurity are not the best choice for a business blog.
3. Out with the weak adjectives
Just like the weak verbs, weak adjectives can minimize the positive effect your articles may have on your readership. So, in order to boost your blog like a true enthusiast you are, check the content for weak adjectives and expand your vocabulary a bit. There are plenty of other ways to describe something that is hot or cold (warm, scorching, roasting, flaming, piping, sizzling/chilly, freezing, icy, shivery, etc.), good or bad (fine, effective, adept, suitable, agreeable/poor, substandard, inferior, second-rate, damaging, and so on), etc.
4. Stop falling into descriptive traps
It’s perfectly fine to use descriptive words such as “really”, “very”, “extremely”, and similar. However, you shouldn’t use these words all the time. If you spice things up a little bit with your wording, you won’t have to rely on these enhancers as much as before, and the quality of your articles will improve. In some cases, you don’t need to use these words at all, but they might find their way into your content regardless. Pay attention to the sentences such as So many customers chose this product or This service may be very useful for this and that. The sentences sound much better without “so” in the first one and “very” in the second one, don’t they?
