How to Use Facebook Videos to Grow Your Business
Together with other efforts under your social media marketing, don’t fail to utilize the power of Facebook videos when it comes to growing your business.
There are plenty of benefits to using videos in your business marketing strategies. Of course, you can use various channels to market your videos to a target audience. In that respect, social media platforms and Facebook especially, are definitely the best choice when it comes to reaching clients with video marketing. These days, Facebook videos are more popular than YouTube videos simply because users have the possibility to easily like and share the content. Essentially, Facebook videos feel more familiar. This is why it’s time you utilize this marketing strategy to grow your own fitness business as well.
Direct Facebook upload
As a business owner, you should always make sure that you get the most out of your YouTube channel. However, your Facebook video ads will get more attention if they’re directly uploaded to Facebook. This doesn’t mean that you have to neglect YouTube or forget about sharing. It just means that you can effectively reach more audience simply by taking the trouble to upload your video content directly to Facebook instead of just copying the link.
Set up Custom Audience
This is a very nifty tool that doesn’t only help you generate more traffic but minimizes the cost of conversions as well. Setting up Custom Audience pixel on all your traffic targeting channels will put your content in front of your warm leads. This is an essential part of an effective retargeting strategy. And since Facebook is the best platform for retargeting purposes, people will be more willing to view your Facebook videos than spend time checking regular ads and lines of text.
Visual impact matches your business niche
If you’re in the process of making your business known online, you’re aware of just how important visual impact is. Essentially, you can get your message and offers across a lot easier and more effectively. When it comes to their own needs, people are more likely to stick around to watch Facebook videos that explain the benefits of certain products, services or behavior. So, in order to take advantage of this visual effect, it’s important that you know who you’re targeting to. If you want to attract high-quality traffic, specify your target market.
Your Facebook videos should tell a story
In general, Facebook videos shouldn’t last longer than 3 minutes and 30 seconds. This is more than enough to engage the audience and tell your story. Make sure that you take the time to present yourself as well as your company. Of course, the main part of the video should include a helpful guide or explanation. Don’t forget to include your calls-to-action at the end of the video.
Additional videos and useful ads
Apart from high impact Facebook videos, you should also try to spice things up a little bit. Facebook users don’t enjoy when there’s some kind of sale in front of them all the time. Of course, this is why you use guides and how-to videos in the first place. However, you should also make sure that people can find testimonial videos as well as free downloadable goods on your Facebook profile. You can also post pictures that act similarly to videos; these would be simpler solutions presented visually.
Viral Facebook videos
Approximately only 1% of the videos become viral on Facebook. This figure is well below those expected by the brands and their managers. This data is extracted from a survey that included a thorough analysis of more than 4000 videos worldwide. Based on this data, the ‘most popular videos’ of between 100,000 and million visits were seen by 16% of the target audience and viewed by 40% of those who’ve seen them. The remaining 84% were left with 18% of views. And the origin of those viral Facebook videos belonged to the same brand.
Important information
- The most viewed videos are between 30 and 90 seconds long. The ones that are exactly one minute long have the most views.
- Videos between 30 and 60 seconds are getting shared the most.
- Those who deal with news are double the entertainment.
- Square-shaped ones are 6 times more shared than horizontal ones.
In general, video continues to grow in popularity on Facebook. Therefore, the brands should continue to focus on this format to get visibility and better marketing results.
Additional factors to consider
The data clearly shows that Facebook videos are the future of going viral. Still, the types of videos used for this kind of marketing are not getting enough users interested. In that respect, there are other factors that affect just how viral Facebook videos can get, and these factors may be beyond your own capabilities.
Maybe this video you want to get viral simply doesn’t fit your particular strategy or your brand. After all, this is not achievable by magic. Unfortunately, there are plenty of companies to serve as proof that sometimes, using Facebook videos that don’t match their image is not the marketing risk worth taking.
It should also be noted that very few videos become viral for free. So, you must bear in mind that, to launch viral Facebook videos, you will have to be prepared to invest money, effort, and resources into this strategy.
Utilizing social media and Facebook videos is one of the most popular marketing strategies these days. Fast-paced life makes videos all the more enticing while social media popularity is over the roof.
