Reasons Why Your Prospects Ignore Your Emails and Tips to Boost Email Engagement
All the efforts you put into your email campaigns can be in vain if your prospects keep ignoring them. This is why it’s essential you stay aware of the potential mistakes as well as the ways to correct them.
Email marketing can generate and convert leads successfully. What’s more, it can help you utilize the so-called communication marketing which builds a connection with your prospects. However, in order to make your email strategy work and have your leads actually read the content of your emails, you need to make sure that you’re not making any mistakes. If your prospects ignore your emails, then it’s time for a thorough checkup. Take a look at the possible reasons that can sabotage your email marketing efforts as well as useful tips on how to boost the quality and engagement of your emails.
1. Your subject lines are boring
If you’re wondering why your leads constantly ignore your emails, take a look at the subject lines. This is the first thing that your prospects will see. In that respect, if subject lines are boring, they probably wouldn’t want to read the content. Try to create subject lines that promise interesting content and actually explain the benefits of opening your emails.
So, make your email titles more attractive
You may think that strong sale words or exclamation marks are the way to go when it comes to interesting email titles. However, it’s completely the opposite. Not only should you avoid blunt promotional words, exclamations, and caps lock, but you should also avoid plain-looking topic titles. In general, you should provide your email list with specific and useful topics that would actually attract them to read the whole email.
2. Poor or no mobile optimization?
In this day and age, mobile optimization is a must. If you want to put your business on the map, a mobile-friendly website is more than necessary. The same goes for your emails and their content. Don’t be surprised if leads constantly ignore your emails if they have to struggle with viewing them on their mobile devices. The majority of email checking is done via phones. This is why you have to make sure that your leads can easily read your content on the smallest of screens.
Create mobile-friendly emails
If you want to successfully use emails to engage your leads, it’s essential that you make your email content mobile-friendly. As mentioned, the majority of people check their emails via phones these days. If you don’t want your emails getting deleted, make them easy-to-view on different screens.
3. You don’t offer meaningful content
If you’re not providing valuable and informative content in your emails, it’s no wonder that your leads ignore your emails. In general, people want to learn something more and enjoy the content in your email campaigns. If you constantly talk about your company without offering anything meaningful for prospective clients to read, you can’t expect them to continue reading.
Offer one!
Once your leads open your email, they need to get relevant, helpful and interesting info in order to keep coming back for more. In that respect, great quality email content is a sure way to connect with your potential client base. If you provide your leads with engaging content, you will also get the opportunity to use conversation marketing. This means a better chance of conversions as well. If your content is boring and doesn’t cater to users’ needs, using emails to engage leads won’t be an effective strategy for your business.
4. You don’t pay attention to sending time?
As someone who wants to boost the conversion rate, you need to be consistent with your email marketing but not too overbearing. Make sure that you analyze the best possible day and time for sending out your emails. It’s usually recommended that you send your emails in the middle of the week as well as in the middle of the day. This isn’t a general rule. Still, people are usually too busy to go through every single email at the start of the week and in the early morning. Also, the majority of people will probably ignore your emails on weekends.
Don’t get spammy!
Email marketing can generate valuable leads. Still, if you send too many emails, your audience will only get bored of you and consider your emails spam. In that respect, it would be best to send two to three emails every month, with the exception of holidays. During the festive seasons, you can send more emails. If you keep your leads casually engaged, they are more likely to trust your business practices.
5. Also, a format can cause leads to ignore your emails
If your email format looks really messy and confusing, the chances are that potential clients will ignore your emails. No one enjoys being bombarded with tons of information and especially if that information is all over the place. Divide your content into bullet points and images and refrain from using filler text. That way, your emails will be eye-pleasing, easy to scan and understandable.
