The Benefits of Seasonal Content for Your Company Website
Learn what seasonal content is and how it can make a difference for your business success online.
You’ve probably already heard lots of positive stories and tips in order to create so-called evergreen content that will bring revenue back to your site and blog for many days/weeks/months and even years to come. So, all the talk that’s about to unravel about seasonal content and its necessity for your business boost may end up confusing you. But don’t let yourself be confused. Both evergreen and seasonal content have their own pros and creating one doesn’t mean you can’t create the other. After all, they are not mutually exclusive. Assuming that your blog is already filled with evergreen content, this article will try to explain the benefits of seasonal content and what such type of content can mean for your company.
So, what’s seasonal content?
Essentially, seasonal content is content that you create in the light of specific events, holidays and other seasonal occurrences that make things more special. However, even though this definition may seem simple enough, it’s not just about tweaking your regular content around a specific holiday just to make more holiday-inspired sales. Actually, when it comes to true benefits of seasonal content, it’s essential that you tone down your sale pitches a bit — and in some cases completely. Also, make sure that the content you’ll be publishing for the specific even still has everything to do with your company and industry. A great example is the Halloween post by TechBear that features a list of the most interestingly creepy and weird websites. As TechBear is a company that makes websites and deal with other website-related boosts, the article fits their niche and industry perfectly.
The perfect kind of seasonal content for your company
Obviously, the most popular holidays such as Christmas and Halloween make for an excellent idea generator when it comes to seasonal content. However, these are not the only holidays you want to be looking at. Of course, you have true seasonal weather changes, and you can perhaps make this work for you. Still, don’t be afraid to dig deeper. For those of you who’re not aware of these, here’s a list of amazingly interesting holidays that you can make the most out of depending on your particular business and industry.
For example, if you own a pub and have a website to boost your business, you may be interested in creating some cool content that concerns April 6, which is also known as a New Beer’s Eve Day. The possibilities are great and numerous so don’t hesitate to use them. This is the kind of fun and valuable content your readers look forward to. This doesn’t mean that your evergreen portion is bad, quite the contrary — it’s just nice, refreshing and thoroughly engaging to break the tradition with such interesting and unconventional pieces from time to time.
Additional benefits of seasonal content
As you may have realized, the biggest benefits of seasonal content come from engaging your target audience and sharing valuable content that can boost your authority and likeability within your target market. However, you can also use seasonal content to improve your chances of getting quality backlinks and keeping your social media channels trendy, up-to-date and interesting. With timely seasonal content, it’s no surprise that plenty of other blogs and websites may want to share it, thus giving you the opportunity to build your link base and improve your SEO. Also, social media is the perfect place to experiment with different types of content and draw attention to your business profile with seasonally amusing and exciting creations.
What are your seasonal content options?
There are plenty of ways you can go about creating your seasonal content, and it all mainly depends on your business and industry. Still, if you’re looking for specific types of content to deliver the best possible seasonal and business-related information, blog posts, infographics, and social media posts are without a doubt your best go-to content solutions.
Blog posts allow you to deliver as much relevant and meaningful info to your readership as you can. On the other hand, infographics promise instant and concise learning in a fun and visual way. For some users, this is paramount, which is why it’s always good to mix things up with your content. Finally, social media posts such as social media graphics can positively affect your power to attract the right base of followers. After all, social media channels have also become places that need visual triggers to get users your way. Not to mention that social media posts/graphics tend to be the favorite type of sharing content. Regardless of whether the holiday/event you use for your seasonal content is big or small, well-known or unique, it can make a huge difference for your online presence and audience reach.
