The Importance of Using Google Analytics and How to Set It Up
Google Analytics is a truly nifty tool that can help you take your business in the right direction, and free of charge at that. Don’t hesitate to utilize it to the fullest.
If you want to look for more clients, you have to step up your online marketing game. Everything happens on the Internet nowadays. Therefore, you need effective landing pages, tempting CTAs, functional and responsive website, proper SEO and SEM, valuable blog content as well as active social media profiles. But how can you be sure that all of these tools and channels are actually useful in generating more prospects? This is why you should always use Google Analytics for your company. This tool may be free but it works wonders for helping you set the right track for your business. To get the most out of Google Analytics for your company, you’ll have to analyze each action, know the most popular traffic sources and keywords. If you do not set previous goals, you will not be able to analyze the obtained results. This tool has become the best friend of many marketers for several reasons; it is free, offers valuable information and is easy to use.
What Google Analytics can help you with
Audience — By using Google Analytics for your company, you’ll be able to find out essential information about your website visitors. Who are they and what site did they come from? What do they want from your website? What device do they use to view your website? What’s their next online destination? With all that info you can craft specific marketing strategies that would work the best for your prospective leads.
Acquisition — This is one of the most important metrics that Google Analytics will provide you with. Essentially, you’ll be able to track all the channels and tools that you use for generating traffic to your website. Thanks to this feature, you can effectively adjust your channels; dismiss ones that are bouncing too much and allocate your budget to those that actually bring visitors to your site. This involves your referral sites, search engines, structured campaigns as well as social media profiles.
Behavior — When you start using Google Analytics for your company’s online presence, you’ll know exactly what your visitors do on your site and for how long. This will help you adjust your load time as well as improve your landing pages.
Conversions — Finally, Google Analytics will help you set and fulfill your desired goals within a specific time frame. This is of utmost importance for assessing the effectiveness of your conversion funnels.
Why you should use Google Analytics for your company
With the possibility to learn everything you can about your website visitors and their behavior, you’ll be several steps closer to converting them successfully. The ability to clearly view all the flaws in your digital marketing strategy is a very powerful weapon in preventing any errors and miscalculations in the future. In general, when you fully utilize Google Analytics for your company and online marketing strategies, you’ll have a free counselor telling you what aspects to improve and where to place your efforts. Together with professionals in these fields, you can soon generate more traffic and convert more leads.
How to set up Google Analytics
1. Set goals
If you want to get the most out of Google Analytics, you must set your business goals first. That is, this tool can offer you very useful and important information, but what good is that if you don’t have any reference to the numbers and figures? Thus, in order to analyze the results, you must have defined, realistic and objective goals for your company.
2. Analyze the market
If you have a business website, Google Analytics will facilitate the results, since you can directly see the traffic to the website, visits, conversions, etc. With this data, optimize your marketing strategies online.
3. Take into account different actions
Every online marketing action should be analyzed in detail. So, every time you manage a new action, you should measure the engagement achieved, visibility, audience, etc. with the help of Google Analytics tool.
4. Analyze the source of traffic
Another factor that must be taken into account is where the visits to your business website come from: social media platforms, search engines, forums, etc. That way, you’ll know what channels bring more success and vice versa.
5. Keywords
If you’re setting up Google Analytics to help you improve your business, another point to analyze are the keywords that your target audience will use to find you and their importance rate. This is especially important for your content marketing efforts.
6. Link Google Analytics with other Google accounts
Google Analytics integrates seamlessly with all other Google products, such as AdWords and AdSense. This practice will allow you to automate the creation of reports and results, as well as get more detailed info.
7. Use Google Tag Manager
Google Tag Manager will facilitate the implementation of Google Analytics code and maintenance together with avoiding possible problems. Another great plus of using Tag Manager is that you don’t need to have any programming or coding skills to implement and use it. It also makes event tracking easier and has implementation options for AdWords, DoubleClick, Google Optimize, Crazy Egg, LinkedIn Insights, and, well you get it — much more. And, not the least important, you can add your custom HTML, and Image Tags. It also offers almost unlimited possibilities for creating variables you want to implement.
8. Enable Remarketing
Enabling the Remarketing feature when setting up Google Analytics will help you create remarketing campaigns on the Google Display Network, as it will allow you to create custom audiences and export them to Google AdWords.
