Using Psychological Triggers to Market Your Business Website
Psychological and emotional triggers play a big role in attracting your target audience and marketing your business properly. See how you can utilize this form of marketing to your brand’s merit.
These days there are numerous options to market your business and establish your brand. Both traditional and digital marketing strategies are getting more complex every day. However, nothing can beat the power of a well-designed website and your own efforts in producing quality content when it comes to marketing. Still, it’s very important to distinguish yourself from the usual “salesy” businesses. This is why it’s especially useful to make the most out of psychological triggers to market your business website. These tactics will provide you with a whole new level of authority without actually appearing too pushy to your target audience. If you play your cards right, you will convert your leads with the proper use of your website only. Don’t think it’s enough to just have a flashy and attractive website though. These attributes can help but read on to learn more.
Authoritative psychological triggers to market your business website
The best way to differentiate yourself from the competition is by using psychological triggers that will create a sense of authority. This means that your target market should perceive you as the main problem-solver for the issues they’re facing. There are several ways to effectively achieve this.
An informative eBook
Blogging is important. However, eBook is still one of the best psychological triggers to market your business website. It doesn’t matter if it’s relatively short for a book. If you write it, your audience will automatically perceive you as an expert in your specific business field. This is why eBooks are especially useful as lead magnets for a business owner. Of course, make sure to provide enough value in your eBook. Just imagine that each chapter is a separate blog post.
Guest blogging
Guest blogging is known to be a great strategy for attracting more prospective clients to your business website and generating more traffic overall. This is especially true if you choose to guest blog for your competition. The workings of psychological triggers to market your business website are pretty clear in this case. Firstly, your own leads will perceive you as someone who’s really confident in your own abilities. Secondly, your competition’s audience will trust you instantly simply because they are willing to work with you.
Networking
Guest blogging is one form of networking. However, it’s important to go even further when engaging with your industry. Connect with your competition during special events and even hold some of the events together. Then use that as an effective addition to your business website. Once again, seeing that other people from the industry are willing to trust you will act as an immediate psychological trigger for your prospective clients.
Publish awards
Whatever award you stumble upon that matches your narrowly defined business niche make sure to nominate your business for it. Remember, it doesn’t have to be about your expertise as a businessman/woman only. Look for awards for great business websites and blogs as well. Whatever award you get, no matter how small it may seem, publish it on your website. You can have a separate credentials page on your site. And just like that, the more awards you collect the more authority you’ll build.
Add a touch of exclusiveness to your business website
There’s no doubt that your products/services are perfect and that you’re passionate about helping people reach their goals. However, it’s always good to make your offers a little bit more special.
The sense of urgency
Put a time limit on your offers. These can be discounts for your products/services, different packages and sets, new freebies that can solve a completely new (but very specific) issue that your target market has, etc. Whatever it is, the sense of urgency can act as one of the most powerful psychological triggers to market your business website. Your landing pages and CTAs should use very compelling action words that would prompt the lead to take the desired action even if it’s out of fear of missing out.
Use promotions
Not all your offers have to utilize the effect of urgency. However, occasional promotions are always a great way to bring more traffic to your website. Also, promotions can be the final psychological triggers for a lot of your warm leads. That being said, add free consulting services or free product samples to your offers and watch the number of converted leads rise. Free stuff is difficult to pass by.
Make your CTAs strong and tempting
If your offers are simply irresistible you will mark definite success in generating traffic to your business website and converting leads successfully. Therefore, make sure that you carefully brainstorm your ideas and have your CTAs and landing pages properly designed to match the quality of your offers.
Engage on social media
When you want to use psychological triggers to market your business website, social media platforms are a must. Of course, you should post shareable content regularly and create amazing profiles with clear links to your website and landing pages. However, it’s also important to engage with your audience. Create an online community with your ideal clients and keep in touch. Apart from valuable info, you should use your social media to connect with your leads on a more personal level as well.
Storytelling
An essential part of your business website should be testimonials and feedback from your satisfied clients. To effectively utilize the effect of psychological triggers to market your business website, include real-life stories to your testimonial page (if applicable to your business niche). Have your clients share personal stories about how your products/services helped them. This will create an effective psychological trigger in your prospective clients who will then be able to relate to the clients from the stories. And they will automatically see you as the solution to their problems as well.
