Effective Ways to Market Your Mobile App on Social Media Platforms
The power of social media cannot be denied. In case, if one wants to spread any kind of news or promote anything, social media turns out to be the most robust and efficient platform over the internet. Now when a company makes its foray into the market, its success is pivoted on how remarkably it stands out among its competitors. As a result, penetrating the market turns out to be an uphill battle. All it requires is a savvy and efficient app promotion strategy.
Like it or not, mobile app developers have to consider promoting their apps on the right platforms especially on which they can get maximum viewers. And the most tried and tested way out is social media marketing. Social websites like Facebook, Twitter or Instagram are beneficial in garnering prospective buyers.
According to researches, it is said that the number of worldwide downloads increased by 15% on a YoY basis from 2015 to 2016.
The total time spent on apps globally increased by 25% to 900 billion hours since last year. There are a number of ways in which you can promote your mobile app. The following post is a beginner’s guide incorporating some of the productive and fruitful tips on how to promote your app using social platforms.
Tie Long Term Links with the Users- Social media marketing strategies are pretty much reasonable and all they ask for is your time, effort and devotion. Once you get along with your target audience, you are bound to maintain the same relation and profile with them by offering entertaining updates on the frequent basis.
Updates which aren’t just enlightening or enthralling but something even gives sneak peeks into the latest sensations. This will keep your audience hooked up to your app. Post twice or thrice, but not too frequently as your audience may get irritated. So what can be done is. Schedule the right time for posting things and ensure that you are neither too late nor early. Figure out the time when the maximum number of people are online and active. But bear in mind that every social website has its own time of peak audience.
Jot down social media platforms on the top of your list- Well-known social media websites like Facebook, twitter, Instagram have taken the center stage shedding maximum light on your site. Today, more and more people are interested in sharing their stories and end up getting loads and loads of likes and follows. Therefore, prioritize wisely!
Craft informative and user-friendly content- Coming up with something unique and informative is the key to the digital world. In fact, most of the mobile app development companies believe that producing a high-quality content has the potential to increase the overall visibility of the app. For example, if you are developing a beauty app then adding some testimonials and tips from experienced beauty advisors, adding videos and using more visuals can offer high ROI. In addition to this, try making them as funny and as realistic as possible and promote them on Facebook, Twitter, and YouTube. After all, nobody reads scriptures nowadays, images and videos are something that comes in handy.
Have you met social media influencers? — Social media influencers are one of the essential aspects of a brand’s earned media marketing program. Not everyone has a strong voice but those who do can be pretty much beneficial. The influencers have the power to reach millions of users in a single day and within a few hours by using their channels and blogs. The best professional influencers to work with are journalists and bloggers. Just ink out a deal with them and make sure you provide them with engaging and original content.
Headlines- No matter how extraordinary your content is, people won’t prefer reading it unless they don’t find the title to be catchy or attention grabbing. As a result, you may lose your potential buyers. In order to avoid this, you need to get rid of boilerplate heading and rattle your brain to come up with something catchy. Although, same content with varying graphics and headings is still appreciated as your readers get a wider and better understanding of the concept.
Set Rewards for Downloading Your App- Everything is about give and take! If you reward your users, the chances of them encouraging others to install your app increases. This is the most indirect yet efficient way of marketing your app.
3 Most Popular Social Networking Apps
Facebook- One of the most robust tools used these days. Whether you want to design your own page or give updates about it, Facebook always results by increasing the visibility of your app. At the same time, you should be open to the feedback you are getting. Add descriptions and shots of your app, small clips or videos. Don’t forget including the call-to-action button under the header image, this will make your app more noticeable.
Twitter- Millions of people are connected through Twitter. It acts as a voice for many. 85% of the users use their mobile phones for Twitter. You can get hold of this audience to make them install your apps. All you need to do is make your app captivating enough that it is unavoidable and hard not to install. Moreover, influencers too can retweet and help in promotion.
LinkedIn- A business app should never avoid joining LinkedIn. Now there a few ways to adopt promotion. Gain a following on your company page by engaging well with your target audience talking actively in the group chats and endorsing your app wherever you can without making it spammy. Or you can simply advertise.
