Techloy Reporter
Jun 12 · 2 min read

Chinese phone maker, Transsion has continued its dominance of the African smartphone market, according to the latest report from global technology research and consulting firm, International Data Corporation (IDC).

The report showed that Transsion brands — Tecno and Itel — topped the low-end and mid-range smartphone market segments in Africa yet again and remained the continent’s leaders in terms of overall smartphone shipments, together accounting for 33.1% of the market’s volume in Q1 2019.

Transsion factory in Ethiopia. Image via: Transsion

Indeed, the growing popularity of low-end to mid-range devices show that cheaper phones offering better value will increasingly dominate the market, as Arnold Ponela, a research analyst at IDC noted.

Get your FREE consultation and eBook today!

Samsung, which followed in second place with 24.5% unit share, still remains the top standalone smartphone product in Africa, while Huawei ranked third with a unit share of 11.8%, according to the report.

Transsion overtook Samsung for the first time in 2017 to claim the top smartphone brand position in Africa.

Techloy | African technology news and startup coverage

Techloy is a digital publication covering technology and innovation in Africa, since 2008.

Techloy Reporter

Written by

Covering news and reviews about startups, apps and gadgets in Africa. Get in touch with techloy.com@gmail.com

Techloy | African technology news and startup coverage

Techloy is a digital publication covering technology and innovation in Africa, since 2008.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade