Japanese Smartphone Giant Enters Nigerian Market In Partnership With TD Mobile
Freetel, Japan’s largest selling smartphone mobile brand, recently announced its partnership with TD Mobile, the biggest mobile devices distributor in Sub-Saharan Africa establishing its presence in the Nigerian mobile market space.
The event which held at Alvan Ikoku, Conference hall of Renaissance hotel Lagos, in attendance to witness the occasion were Mr. Stan Ekeh, Chairman, Zinox Group, Mrs. Chioma Ekeh, Chief Executive Officer, Zinox Group, Representatives of TD Africa; Mrs. Gozy Ijogun, Managing Director, TD Mobile alongside Mr. Eugene Yoshioka, Vice President, Global Sales; Mr Anish Mathew, Head of business for Middle East/Africa and Mr. Anantha Padmabhan, Head of West Africa all of Freetel with of course a heavy presence of the media.
The mobile communication company was founded by a few enthusiastic telecom experts in 2012 in the city of Toyko, Japan with a clear vision to re-create the Japanese quality smart phones at affordable prices.
It would interest you to know that Freetel started its expansion program since November 2015 in Asia, North America, Latin America, Middle East and Africa. The Freetel devices are currently available in 20 countries including two African markets of Egypt and Ghana respectively.
However, the Japanese giant phone maker is planning to bring four (4) different models of its Andriod smartphones into the Nigerian market with prices ranging from N13, 000 to N38, 000.
Freetel smartphones are designed in the state of the art design centre in Tokyo, and the manufacturing is supervised by Japanese engineers with over 40 years experience all of them Google GMS certified.
Freetel smartphones are also Google’s GMS certified and quality checked by Japanese engineering experts. The GMS Certification is the confirmation that a specific device meets Googles’ performance requirements and properly runs the Google Apps.
Speaking at the event, Eugene Yoshioka, Vice President, International sales, Freetel said:
“Nigeria is the market for Freetel and we are looking forward to reach out to Nigerian consumers with our latest smartphones. We plan to invest in the country with a full- fledged subsidiary to support sales, marketing and after sales support. We are glad that we are partnering with the most powerful and trusted partner of the region TD Africa.”
As a subsidiary of ICT distribution power-house, Technology Distribution limited (TD Africa) will add the Freetel brand to a growing list of international brands represented in line with its status as the biggest mobile devices distributor in the West African sub-region.
Considering its wide reach, distribution network, massive retailer base and unmatched presence in major Nigerian cities and other West Africa capitals; the partnership will see the company deploy its latest capacity in taking the line-up of products from the Freetel stable to every action in the metropolis as well as every nook and cranny in the hinterlands.
Also speaking at the event was Mrs. Gozy Ijogun, Managing Director, TD Mobile who said:
“As a key driver of the technology revolution in Africa, TD Mobile has always strived to bring the latest and best of technology products to Nigeria and the West Africa region by extension. In line with this, FREETEL and TD Mobile have entered into an exclusive partnership to bring Japanese Smartphones to Nigeria. We believe we can capture a major market share with the help of our extensive distribution reach and strategic partnership with operators, dealers and retailers.”
For lovers of quality smartphones the good news is FREETEL will be available in the market across 10 major cities in Nigeria to include; Lagos, Abuja, Port Harcourt, Kano, Ibadan etc. from August this year.