Online classifieds platform, Jiji raises $21 million to expand its listings

Techloy
Techloy
Dec 10, 2019 · 1 min read

Jiji, an online classifieds platform, boasting two million listings on its platform, has raised $21 million in Series C and C-1 financing from six investors, led by Knuru Capital, according to TechCrunch.

The funding, which brings its total capital raised to $50 million, would be used to increase the overall number of buyers, sellers and transactions on its site, as well as upgrade the platform to create more listings and faster matching in the area of real-estate, according to co-founder, Vladimir Mnogoletniy.

Why this matters: The African online classifieds market has been heating up in recent years with big players such as Ringier Africa (Jobberman, Brighter Monday and Cheki), Naspers (OLX, sold to Jiji in 2019) and recently Opera-backed OList having invested massively into the space. While Ringier appears to be the leading in the classifieds market in sub-Saharan Africa, Jiji seems to be a challenger and cash-laden debutants, OList (boasting over 1 million ad listings after three months of launch) would be hoping to dominate the market.

Techloy | Data-driven insights into tech and business in Africa

Techloy is a digital publication covering news and data…

Techloy

Written by

Techloy

Covering news and insights into technology and business in Africa. Get in touch: hello@techloy.com

Techloy | Data-driven insights into tech and business in Africa

Techloy is a digital publication covering news and data about business, finance and technology, using infographics and charts to help people and brands make better decisions.

More From Medium

More from Techloy | Data-driven insights into tech and business in Africa

More on Africa from Techloy | Data-driven insights into tech and business in Africa

More on Africa from Techloy | Data-driven insights into tech and business in Africa

Mobile Phone Gender Gap in Sub-Saharan Africa in 2020

More on Africa from Techloy | Data-driven insights into tech and business in Africa

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade