14:31 With Scott Miner
Get to know Scott, director of Technekes’ UX (user experience) group. 14:31 was the time allotted, as well as a reference to our address on West Morehead Street in Charlotte.
How long have you been with Technekes and what brought you here?
When I was at ettain group 11 years ago, Technekes was my customer. In the course of working onsite, I got to know Preston and Jack, and it was apparent that they were focused on client longevity. I’d been doing short-term, consumer-heavy work, but they were pouring strategy and thought into their B2B clients, changing the way those clients did business. So, I threw caution to the wind, and joined the team. I’m working with some of those same clients to this day.
What is your primary responsibility at Technekes?
I lead the user experience (UX) design and front end development teams. I also work with our marketing team to guide our corporate brand identity. Each of these responsibilities involves constantly striving to engage people — either with apps or with our brand.
What does Technekes do?
Well, my mom thinks we make Super Bowl ads 😉— but the truth is, Technekes takes complex client concepts and turns them into real life marketing programs. We usually do it pretty quickly — and pride ourselves on bringing a little something extra, to round out the concept and make it successful and trackable.
What is one thing you’d want prospective clients to know about Technekes?
There’s a lot more under the surface than you may see right off the bat. You may come to us for a straightforward marketing program — and we rock at that. But there’s so much more that you don’t realize. For example, my team can implement a design system for all your software — kind of like a style guide for all your digital assets. And it comes with a great dividend: significantly reducing — by like half — the time it takes to develop a new app.
What is one thing you’d want current clients to know about Technekes?
You’d be stunned — I am stunned — by how much industry knowledge is contained within our walls — not just regarding specific industries, but everything — marketing tools, apps, data. Our folks have more expertise than most clients realize.
What is the biggest problem facing marketers today?
Marketing noise is increasing exponentially, making frequency and consistency essential — not just in the messaging, but in the delivery. Removing hurdles for your customers — making it easy and familiar to work with you is not just essential, it’s nonnegotiable.
Where do you see Technekes five years from now?
We’ve always been a formidable player, but joining forces with XSInc positions us squarely as a leading provider of B2B marketing software and programs — especially in the ag space. From there, I’ve found that our work translates well to other verticals, so I see us taking the leading in other verticals as well. There’s a lot of green field out there.
If we had a billboard outside our Charlotte building, what would you want it to say?
Bring Your A-Game. A-Level Players Now Hiring.
