Technekes Positions Clients To Maximize Marketing System Investment
With more and more businesses investing in marketing automation systems, more and more marketers are asking the same question: Now what? To help clients take those first steps — and to make sure they are getting the most from their investments, Technekes has put a marketing automation service team into place.
“In an effort to integrate their sales and marketing efforts, forward-thinking businesses are investing in data-based marketing automation systems, like Oracle’s Eloqua solution, which is brilliant,” says Steve Amedio, president and COO of Technekes, a marketing technology company headquartered in Charlotte.”The problem, though, is that it’s not the IT team who’s responsible for administering it. It’s the marketing team. It’s the clients we work with every day. And they need help to realize the potential of those systems.”
With extensive cross-channel experience, industry-specific expertise in agriculture, healthcare and manufacturing, and in-house data, technology and creative teams, Technekes’ newly-created marketing automation service team is well-positioned to integrate the new system to execute cross-channel campaigns for marketing and sales.
“We’ve been doing this for awhile,” says Amedio. “We’ve been executing cross-channel campaigns for years, and working, on an individual basis, with clients to integrate their new marketing automation systems. But as it became apparent that more and more clients needed guidance, we put a team into place.
Technekes’ marketing automation support team is lead by Meghan Flanagan, who draws on the the company’s considerable resources, including data, technology, strategy, design, content and production.
“Clients are in a bind,” says Flanagan. “They’re investing in marketing automation, which is a great idea, but they’re quickly finding out that the experts who build and install those systems, aren’t always experts in executing cross-channel campaigns. Our team makes sure those companies are positioned to make the most of their system investments.”
“We have taken the further step of engaging directly with the Oracle PartnerNetwork at the Silver Level,” says Amedio. “Oracle Eloqua is one of the most highly-developed and highly-regarded marketing automation systems available, making it easy for our team to enable true cross-channel marketing by integrating digital and email tactics with other channels such as tele-services and direct mail. That’s our sweet spot — providing the marketing technology and multichannel execution to drive B2B sales.”
Originally published at www.technekes.com on February 10, 2016.
