Gaining skills to be ambassador
In this article, we will look in detail at who ambassadors are, why they are needed and why projects resort to this solution. Most importantly, we’ll look at how to do this.
So who is an ambassador?
In the real economy, an ambassador is the face of a brand either locally or globally. Ideally, the candidate is a trendsetter in their community and should plan to use already established networks and relationships to promote the brand through word-of-mouth marketing tactics (e.g. making friends, posting about the brand online, etc.).
In addition, a brand ambassador will also represent their company at certain events, where they can conduct product demonstrations or hand out samples.
It is the same in crypto.
Why do projects use this?
Think globally, act locally — McDonald’s golden rule that allowed him to reach those very heights. According to the rule, a company (or project) must think globally, but act locally.
Having a common brand strategy, it is necessary to work out tactics taking into account all the subtleties of the market (culture, religion, taste preferences, and so on). Therefore, McDonald’s menu varies from country to country, but the idea remains the same — fast and cheap burgers.
According to Nielsen, 92% of consumers in different markets are more likely to believe people in their circle than direct messages from the brand. According to Socialmediaweek, nearly 75% of consumers decide what to buy based on social media posts, but 96% of people who discuss brands online don’t follow those brands’ profiles.
And now we move to our field: developers have to make a high-tech project within a certain timeframe, it is not in their interest to also understand the intricacies of each market (consumer mentality, dialects to translate, etc.).
What does a cryptoambassador do?
- Presenting the project;
- Attends meetings and events on behalf of the project;
- Creates meetings and events himself;
- Disseminates information about the brand;
- Runs competitions and marketing campaign;
- Raises awareness;
- Produces translations of articles, press releases, etc.;
- Produces infographics;
- Communicates in chat rooms to help the community;
- Creates memes, because he who rules the memes rules the internet these days;
- Sketches infographics;
- Runs a language section in a newsroom or creates a language group on Telegram;
- Manage Instagram in his own language.
What skills do I need to become an abmassador?
- An incredibly important skill is knowing English or being able to work with it through an interpreter (but in this case you will have a hard time getting through video or audio interviews);
- Knowledge of languages in general;
- Communication skills. Communicating with your team and subscribers is an important part of the programme, you need to be able to understand questions (often people speak broken English) and get your message across;
- Copywriting — writing and translating articles;
- Design skills;
- Presenting projects beautifully — power point, emaze, graphic programs.
Useful tools for Ambassador
If you’re not a designer and you’re not into that, just pick up the template, download the picture and paste it into your monitor. Then pick up the colour palette. Learn to use the service (there are many tutorials on YouTube) and the images, memes, infographics, videos will be simply easy.
And yes, the service can be used on a free basis, though with restrictions, but it is the best way to start.
- Supa: seems to be the same as in Canva and Wism, described below.
- Canva.com: if you, like me, have no skills in the design is the solution: find a suitable for us temleit and create designs. This is what I was able to do in a few minutes.
- Visme: Service is very similar to 1, also very handy, enough and free plan. Now there is an opportunity to take a course and improve your skills, you get a certificate.
- Jitter: creates animated text. Something like a gif or mini-video.
- Kapwing: adds subtitles/music/sound effects to videos, there are templates for memes and many more templates. As usual there’s a limit to free use, but we’re all abusers with farms here.
- Mesh, GradientHunt, CoolHue: Images with colour transitions.
- Renderforest: A very cool resource for video graphics, it’s all set up, just need to add our logo, text and select a sound effect.
- ColorHunt: provides a ready-made selection of colour palettes. Just choose the right one and work in colour harmony.
- Itg.Digital: illustration designer.
- Coolbackgrounds: A database of cool backgrouds.
- Lineicons: simple icons of everything. Icons are also available in canva, but sometimes they’re not quite right.
- ColorPick: browser extension which gives out a colour code. This is very useful for colour matching.
- Unslash: Royalty free pictures.
- Pixabay, Pexels: they also have videos.
- AdobeStock: premium images, videos, etc. There is free content and paid content. You can abuse it, choose this kind of subscription (it’s all bad and all that).
Buy it and cancel it 5–10 days before the free period ends. Make a new account (you can even do it through tempmail, Adobe is totally leaky).
- Presets: if you work in adobe lightroom you can download ready-made presets. Yes filters in Canva or in Visme, but presets are another level.
DOWNLOAD: ALL PRESETS PACK.zip; FROZEN MOBILE.zip; DESERT.zip; CARAMEL.zip; ORANGE & TEAL.zip
- Emaze: Powerpoint on steroids. Video presentation here is an example.
- Pinterest: purely for inspiration
- Adobe After Effects: helps create 3d logos, video transitions and more. There are free templates. Search and iterate, very useful thing.
Just awesome!
Well, social media such as Twitter, Medium, Teletype, Instagram, Telegram is out of the question. Start blogging there, no matter how badly or well you do, eventually you’ll catch your flow.
Subscribe to each other, create a buzz around your blogs, make comments, likes reshare (just if you have a bot farm don’t subscribe from them, algorithm doesn’t like it very much). It’s better to like and comment.
Case study: Aleo vs Polkadot
In this chapter we will look at what we can offer Aleo or another project, building on some other already promoted project.
- Go to the sites and see what is on one and what is on the other.
The philosophy is the same. The difference is that Polka has translations in different languages.
Aleo has no such thing. That is, we translate the website. We do it with high quality.
We look at the blog there and there, and pay attention to languages. If there are no languages, we translate the blog articles. If the articles are in the languages but not all the posts are translated, then we complete them.
- We look at social networks. At the moment Aleo only has its official social networks, but here is what we can do and how to take an example for action.
- We can make a local medium for Aleo like Polka’s
You can do the same with the telegram/discord. In addition to posts on your own resources, you do dedicated language groups. If you are the first, the laurels are yours. The main thing is to show the admins that you have done it.
Someone made such a group for Russian speakers. You could also suggest running a language server/channel in Discord.
- Offline events. Gather your friends, guys who are interested in crypto and hold such a happening.
It’s simple: make an event, schedule what you want to talk about, you don’t have to talk only about a project, you can just get to know each other, networking is a powerful thing. Have a coffee, post pictures, make tweets with tags and you’re good to go. After the event, you can/should do an article in the medium about how it went, etc.
- Think bigger. In addition to translating articles/blog, etc., think of something else. For example, compare Aleo with some competitor.
Do a strengths/weaknesses analysis of the projects.
If you have the knowledge do a SWOT analysis, if not here are instructions on how to do one.
- Make infographics. Make up your own. Comparison in numbers of data transfer rates (as an example).
- Memes. The best way to start is to make them in English, so that the admins understand them. And then do them in your own language as well. See what trends there are in memes so that you are always up to date.
Make templates / templates that do not spend a lot of time each time on the memes for new projects. Memes are cool yes, but there is a lot of competition.
- Be sure to be active in discord chat.
That is, this project has put a lot of emphasis on chat activity, and other participants will already need to sweat it out.
- Making sure to be remembered. But do it in a smart way. Come to the AMA and ask a cool question. To ask it you need to read what you translate with not just ctrl + c, ctrl + v, or at least the latest news and updates. It is possible to communicate with the admins in the chat, but do not tag them on purpose, but just catch the moment in the dialogue and join the conversation.
Please don’t be the “I did this and that and got dumped” kind of guys who are more likely to get dumped.
Skills upgrade
- Google Garage: A very powerful thing, everything is free and Google also gives you its certificate. The certificate is quoted, which means you can add it to your CV.
- Open Learn Uni: Open Learn Uni: Open learning platform for English. Everything there is free, you only need to spend time. In general, fire, I recommend it. Same SWOT analysis, you can see how to do it. After the course you receive a certificate.
- Visme: A free course in working with Visme. They give you a certificate. You can also add this to your CV, there is a demand for such skills.
- free english course: https://www.udemy.com/course/jumpeng_basics/
- yudemi free courses https://www.udemy.com/courses/free/
- free courses https://www.coursera.org/courses?query=free
- Evanto: free courses. Can’t say anything, haven’t used them. The site itself is fine.
Have a linkedin and after you finish your course drop off your certificates and tell them what you bought. Give them your profile when you fill out the form. This will be taken into account especially if you show progress in skills etc.
