3 Old School Marketing Techniques That Still Get Results
How to promote your writing without losing your soul
Over the past few decades, digital marketing has made enormous strides. There can be little doubt that in the decades that follow, there will be further great advances. The email campaigns, pop-ups, and social media strategies of today may be made to seem as naive and primitive as the newspaper listings of yesteryear.
There is something almost freightening by the speed of development. Machine learning algorithms have already enabled marketers to spot a woman in the early stages of pregnancy by her spending habits, often even before her family knows. And who hasn’t been alarmed by the prescience of a Facebook advert? We recoil at the thought of our data been harvested but have become accustomed to personal and accurate Netflix recommendations. In the near future, the brain-machine interfaces (BMIs) from Elon Musk and his Neuralink corporation might make it possible for direct advertising piped straight into our consciousness.
Naturally, there is some resistance
The pervasiveness of digital advertising comes at a cost.
“People hate advertising and it’s all advertisers’ fault” — Joanna Coles
