Nonfiction
How Authors (and Readers) Can Prepare for Twitterlessness
If the ship goes down, the way we promote and find books is going to change.
There has been a lot of speculation this week that Twitter-as-we-know-it is coming to an end. Whether the social network dies a fiery death or withers away slowly, the truth is that discoverability for new books and authors will go down with it.
Twitter has been the place to hock books for years now. Brick-and-mortar stores stock fewer and fewer ‘unproven’ titles every year, meaning indie authors and debuts are often left to fend for themselves in the murky waters of self-promotion; even traditionally published authors have been expected to contribute to marketing with their online presence. And that’s to say nothing of self-published authors!
For authors on all different kinds of publishing paths, Twitter has been an essential tool for community building, networking with other authors, marketing, finding and distributing industry news, vetting publishers, and especially book and author discoverability.
So what are authors (and readers!) to do if the birdapp goes bust?
