How to Market on Pinterest, Best Practices
Best Pinterest Hacks
About two months back I started using Pinterest to market my business. To get more traffic to my site and to automate my outreach I needed to find some way to make it so I did not have to either network locally or reach out through cold email all the time.
I am a grant and copywriter living in the Pacific Northwest. My goal with Pinterest was to find a way that I could use it to help with marketing my business as I found networking and cold emailing a bit cumbersome, to say the least. It is time-consuming.
One way to get more traffic is by having excellent SEO. I will cover that a little here but if you don’t know what SEO means or how to do it you might read up on that first.
Step One
Open a Pinterest account as a business account. This is of primary importance. A business account allows you to connect your business site to your Pinterest account. Doing this for your website, that you are going to send traffic to, will have relevance to Pinterest. Pinterest will trust your website.
Step Two
Get a graphics account so you can create pins. Canva is what I use but there are others you can use for this. Picmonkey is also very good. You don’t have to use what I use.
Step Three
Since you will be creating your own unique or fresh pins, you will need the pro version of whatever you are using.
Step Four
Create some pins. There are a lot of tutorials online for doing this if you need help. Go to Youtube and search for using Canva or Picmonkey to make Pinterest Pins. Then you will be all set.
Step Five
Do some SEO research on your selected area of business. The better you are at doing this research the better your results with Pinterest will be. If you do not know how to do this kind of research then I suggest a query on Youtube for how to do SEO research.
Step Six
Take the information from Step Five and when you download your pin save it using the keyword you just researched. That will help the algorithm Pinterest categorize your content more efficiently. This is something most pinners do not do.
Step Seven
When you are creating your pin use the same keyword you had used in Step Six to be your pin title. Trust me it helps with SEO.
Step Eight
In the Alt Text for your pin use the same keyword again. It helps with SEO.
Step Nine
For the description again repeat the SEO keyword you had researched in Step Five but add a little color as I call it. You can expand a little as to what you are meaning with the keyword.
Step Ten
Schedule and publish.
I have found the more times you have the keyword you are targeting associated with your pin the better your performance with Pinterest will be. That will make for more leads and business and growth for your company.
It is important to keep in mind that Pinterest is a search engine. It is not social media, and that means your content will be pushed out with well-thought-out SEO research. A good strategy using SEO with Pinterest can grow your brand well beyond what is possible with social media platforms because the curation is SEO. Once you have SEO figured out then your content will grow and grow and so will your audience for what you are trying to offer.
I will cover more about what goes into creating a great pin in another post.
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