How to Structure an Article to Hold Your Readers’ Attention
Copy this template for a clean, visually appealing article.
This article is both a template and instructions on how to write an attention-capturing article.
As you can see, the first paragraph is a single sentence. It is a short, succinct statement or ‘hook’ that grabs the reader's attention. The second paragraph can be anywhere from two to five sentences long. Its purpose is to expand on the opening hook and draw the reader in.
The third paragraph is also only one sentence.
As a writer, when you get to the fourth paragraph, you want to start building the climax of the article. Notice that I acknowledged who you are at the beginning of the paragraph, helping you understand this article is tailored to you. By this point, the reader has committed to keep reading.
What do you think so far? By asking you a question (or two), I’m giving you time to pause and engage your brain.
Finally, I’m going to invite you to continue reading by indicating that I am about to get into the main points. I will use a short one-liner, such as Let’s go, Let’s dig in, or Are you ready? This short line not only signals a change in the article’s structure but also keeps the reader curious about what is to…
