How to Work with Fashion Brands
From the start, it may seem complicated since the industry is pretty much different from others, but in fact, this is the most interesting work
While working with fashion brands, you need to be flexible all the time and stay updated about everything happening around you. If in all other spheres knowing someone and who is making what where is important, here it is crucial. You need to talk, communicate and read the news as often as bloggers post their new looks. We highly recommend you make a full list of fashion magazines around the world and bloggers who you are interested in at the very beginning of work.
However, all approaches differ depending on the type of items you sell and the community. If you are working with a small brand, most likely hand-crafted, start small — from local media and girls, work with the community factor and make good social networks with lots of ads. When we say lots of, we mean 350$ per week targeting budget so your ad will be everywhere.
If the brand is small and yet unknown, there is no sense in going to mass media unless you have a strong informational reason. Most likely, collaborations can help you expanding community, but again, start small by communicating with brands who are the same size and fame level as you.
If you work with a famous brand, think big: write to fashion weeks, google companies who work with TV series and movies and cooperate with different shows and pop-ups. Be worldwide and never think local. Remember about the website work, recommendations and work with the community, so clients will feel loved and will see themselves next to the brand.
You never need to waste time on small moves; rather, send gifts to celebrities and offer free gifts to bloggers. It’d be cool to make the brand’s founder its ambassador so then the brand will be associated with a certain person. Make sure to communicate with retailers and plan video and photo shootings around the world to keep the community and media posted.
Working in the world of fashion, everything changes quickly: from AR apps to collaborations. However, fashion is pure art, creativity and organization — the most bright and most interesting niche ever.
