Is Substack Becoming The Next Tumblr?

I found a major difference.

made in Canva

When Substack announced its new features such as mentions, cross-posts, and a chat, writers started wondering about where Substack is heading.

Jake Giddens from the publication “Writers Out of Darkness” asked:

comments section Substack official announcement

Chris Best took this as a compliment.

But will Substack be the coming Tumblr?

Let’s take a closer look:

Tumblr vs. Substack

Let me give you some background information on Tumblr first:

Built as a simple blogging platform in 2007, the platform used to be buzzy, prominent, and innovative.

For its users, the beauty of Tumblr was that it offered various possible post formats such as texts, images, gifs, or videos, audio, quote, photo and chat.

The New Yorker now calls Tumblr “something like an Atlantis of social networks.”

It’s “a relic of the internet”.

Yet Gen Z is using Tumblr