IMPROVING CORPORATE COMMUNICATION
Revealed — The Real Reason No One Reads Your Content
It’s not about WHO is reading, it’s HOW
Open. Start to scroll. Delete.
What if you discovered that’s how most of your audience treated your latest article?
I’ve got bad news: it could be.
Studies suggest that over half of all written online content is now consumed via mobile screens. Your writing must change to keep up.
I’ve been a corporate writer for decades.
Every client I have had since 2017 has placed the content I have written for them online.
I keep myself updated and aware of communication trends. According to StatCounter, a web analytics company:
The tipping point for mobile and tablet internet usage exceeding desktop usage happened in October 2016
Today, we’ll focus on the reason your content is not getting the reads it deserves.
It’s all a question of style.
Use Clear Headings
Your writing has to be instantly accessible from a mobile screen.
