Steal Nicolas Cole’s Ideas For Writing Irresistible Headlines
Nicolas Cole is a top writer with 100M+ views.
Nicolas Cole is a top writer with 100M+ views. He has written 5 books, including Amazon’s bestseller The Art & Business of Online Writing. He runs a ghostwriting agency for top executives and is known for category creation and thriving as a writer.
In this book, The Art & Business of Online Writing, Nicolas shares his insights on being a successful digital writer.
Writing online starts with crafting irresistible headlines. Headlines are without a doubt, the most important part of a story, article, or blog post. Yet, most writers don’t give it enough time.
According to David Ogilvy, 80% more people read the headline than the rest of the copy.
Let’s discuss the insights of Nicolas Cole on creating headlines that work.
Three Things That Make A Great Headline
To make a great headline you need to convey three things at the same time:
- What is your writing about
- Who is it for?
- The promise: What are you offering to the reader