Steal Nicolas Cole’s Ideas For Writing Irresistible Headlines

Nicolas Cole is a top writer with 100M+ views.

Nicolas Cole is a top writer with 100M+ views. He has written 5 books, including Amazon’s bestseller The Art & Business of Online Writing. He runs a ghostwriting agency for top executives and is known for category creation and thriving as a writer.

Photo by Nicholas Green on Unsplash

In this book, The Art & Business of Online Writing, Nicolas shares his insights on being a successful digital writer.

Writing online starts with crafting irresistible headlines. Headlines are without a doubt, the most important part of a story, article, or blog post. Yet, most writers don’t give it enough time.

According to David Ogilvy, 80% more people read the headline than the rest of the copy.

Let’s discuss the insights of Nicolas Cole on creating headlines that work.

Three Things That Make A Great Headline

To make a great headline you need to convey three things at the same time:

1. What is your writing about
2. Who is it for?
3. The promise: What are you offering to the reader