The Most Valuable Asset a Writer Can Own? (You Already Have it)

In a world of AI garbage, writers must be human

Philip Charter ✍️
SYNERGY [Newsletter Booster]
3 min readJul 12, 2024

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Photo by Karolina Kaboompics: https://www.pexels.com/photo/a-woman-holding-a-megaphone-8107287/

In 2024, more than ever, you must sound like YOU. If your writing doesn’t stand out as uniquely you, its value will trend to zero.

The more generic and ChatGPT text sounds, the more anyone (or any program) can write it.

To build the value of your words, you must first build your voice. And don’t worry, you can do this in English even if it’s not your first language. You can still sound like YOU.

What is writing voice?

Well, there’s no one agreed-upon definition. For me, it’s different to ‘writing style’. The elements of style are functional (e.g. sentence length and structure), whereas ‘voice’ encompasses the decisions you make in order to express ideas in a unique way.

  • Pronoun use and register (formality)
  • Word/phrase choice
  • Habits of punctuation/formatting
  • The ‘angle’ or ‘frame’ for the piece
  • Rhetorical/persuasive techniques
  • Cultural references and background

Why is voice important?

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Philip Charter ✍️
SYNERGY [Newsletter Booster]

📝 I write books, I’m 1.95m tall, and I can fly! 🦸‍♂️ … one of these statements may be false. https://englishwritingcoach.uk/links