We Are All ‘Content Jockeys’ and I Hate It
Trying to replicate the ‘summer hit formula’ with all kinds of content
‘This is how I made X amount of money in just Y time on Z platform’
‘If you want to be a writer do this’
‘How to build your e-mail list fast’
‘This is how I created my online course that sells for 5K’
Sound familiar?
How many such articles have you read in the past couple of months? How many written? And how did your articles come to be?
Right.
You took the input, remixed it all in your head and then created the output.
This is what we call creativity. Or is it?
‘Every novel has already been written, every story been told’
… probably said someone sometime and he might have been right.
What about YouTube content? Every prank has been played and every videogame has already been put into every possible order in a top 10 list for every console ever built. Every makeup tutorial has already been made and every dance…
