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What If 90% of Your Growth Is Waiting in an Inbox?
Not Using Email by Freelancers or Startups Resembles Running with Only 10% of Resources and Missing 90% of Growth Opportunities. I explain why.
- Are You Building Your Freelance Business Without the One Tool That Works?
- Why Skip the Only Channel You Can Fully Control?
- What’s Holding You Back from the Easiest Growth Tool You Already Own?
After decades of mentoring many freelancers, startup founders, and creators, including my own students, friends, and family members, I have seen a pattern repeat: talented people working tirelessly, yet missing a foundational growth tool that requires less effort than they are already doing. That tool is email. Its value is undermined and misunderstood.
Many freelancers try to grow their work using social media alone, spending hours each day creating posts, engaging in comment threads, and chasing algorithmic favors.
Others spend money on paid ads without knowing who they are reaching or how long the attention will last. Meanwhile, email quietly remains the most cost-effective, sustainable, and effort-saving method of building a real audience.
