What’s the Ideal Length for an Article?

Find out what research says about the perfect length

Matthew Royse
Published in
5 min readMar 17, 2021


What’s the ideal length for an article?
Photo by Ono Kosuki from Pexels

How long should your blog post be? How many words is the sweet spot when it comes to the length of your article? How long should it take you to write an article?

When you plan your content, one of the things you need to think about is how long it should be to maximize its impact. Many people are confused about the length because there’s a lot of data out there on what is ideal.

  • 500 words?
  • 1,500 words?
  • 2,500 words?

The ideal size of a piece of content depends on several factors. Let’s see what research says about the ideal length of content.

Don’t Write Too Much or Too Little

It’s essential to know the goals for your content. Do you want to optimize for search engines? Generate more leads? Get more social media shares?

What does the data say?

  • Search engine optimization (SEO): the ideal blog post length is between 2,100–2,400 words (HubSpot)
  • Lead generation: a blog post that is 2,500 words (HubSpot)
  • Social media shares: content between 3,000 to 10,000 words attracts more shares than content between 0 and 3,000 words (Neil Patel)

Now, you can see that the length varies depending on your goals. If you are looking for averages in general, the average blog post is 1,269 words, according to OrbitMedia. If you want to see what Google thinks, Backlinko analyzed 11.8 million Google search results and found that website pages that made it to page one on Google’s search results were 1,890 words long (includes all words, not just the content).

Given this data, you can see that the answer depends. If you are looking for a good rule of thumb, write content between 1,500 and 3,000 words.

Medium says the average reading speed of an adult is about 265 words per minute. If you take that rule of thumb, you should write content that is between 5 to 12 minutes. Medium’s research says the ideal story length is seven minutes.



Matthew Royse

11x Top Writer on Medium | 1M+ Views | Knowledge Enthusiast | Corporate Man by Day, Entrepreneur by Night | matthewroyse.com