What’s the Ideal Length for an Article?

Find out what research says about the perfect length

Photo by Ono Kosuki from Pexels

How long should your blog post be? How many words is the sweet spot when it comes to the length of your article? How long should it take you to write an article?

When you plan your content, one of the things you need to think about is how long it should be to maximize its impact. Many people are confused about the length because there’s a lot of data out there on what is ideal.

• 500 words?
• 1,500 words?
• 2,500 words?

The ideal size of a piece of content depends on several factors. Let’s see what research says about the ideal length of content.

Don’t Write Too Much or Too Little

It’s essential to know the goals for your content. Do you want to optimize for search engines? Generate more leads? Get more social media shares?

What does the data say?

• Search engine optimization (SEO): the ideal blog post length is between 2,100–2,400 words (HubSpot)
• Lead generation: a blog post that is 2,500 words (HubSpot)
• Social media shares: content between 3,000 to 10,000 words attracts more shares than content…