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Why I Titled My New Book “SMART Email Marketing” for Freelancers and Startups
Hint: dumb email marketing never works
Unless we apply the SMART principles and practices in this established framework, email marketing attempts might fail for valid reasons.
April 2025 Update
My new book, “Smart Email Marketing & Content Integration: A Strategic and Practical Guide for Freelancers and Startups,” is now available in digital, audio, and print formats across multiple bookstores. I offer a 20% discount on this book and others in my Patreon shop. You can download either the PDF or the EPUB version.
Many people in my circles tried email marketing, and unfortunately, they gave up quickly with outcomes they did not expect. Some said it was too difficult, some said they received no response, and some said it was a waste of time. When I listened to their approach, I noticed that they performed every pitfall I discussed in my new book, SMART Email Marketing.
Recently, hundreds of alpha and beta readers completed reading the manuscript, and most of them were surprised with the content as they had no clue email marketing could be so lucrative and much easier than other methods they have been using for years.
