Visualizing the 100 most valuable brands around the World
Looking at the most profitable, valuable and influential global companies in 2020
On multiple occasions last year, I wrote about companies which were the most profitable, largest by revenue and the ones which paid the highest salary. The new year brings new insights as we look at the 100 most valuable brand names in the year 2020.
The data for the infographic above was gathered from Brand Finance — an independent branded business valuation and strategy consultancy, present in over 20 countries and has been publishing these ranking since 2007. Metrics used by the analysts to come up with these company brand valuations included brand strength, investments into marketing, stakeholder equity and their contributions to financial performance.
Bubbles were created for the value of each company represented in the Top 100 by grouping them according to their geographical location (region) and color-coding the industry they belonged to. The size of the circle corresponded to the total brand valuation of the company.
Following are the key takeaways from the brand rankings:
- North America, Asia & Europe dominated the list of top 100 companies with 99 of them located in these three regions with the only…
