Visualizing the 100 most valuable brands around the World
Looking at the most profitable, valuable and influential global companies in 2020
On multiple occasions last year, I wrote about companies which were the most profitable, largest by revenue and the ones which paid the highest salary. The new year brings new insights as we look at the 100 most valuable brand names in the year 2020.
The data for the infographic above was gathered from Brand Finance — an independent branded business valuation and strategy consultancy, present in over 20 countries and has been publishing these ranking since 2007. Metrics used by the analysts to come up with these company brand valuations included brand strength, investments into marketing, stakeholder equity and their contributions to financial performance.
Bubbles were created for the value of each company represented in the Top 100 by grouping them according to their geographical location (region) and color-coding the industry they belonged to. The size of the circle corresponded to the total brand valuation of the company.
Following are the key takeaways from the brand rankings:
- North America, Asia & Europe dominated the list of top 100 companies with 99 of them located in these three regions with the only outlier being Saudi Aramco from the Middle East — which is incidentally the most profitable company in the World with a market cap of $1.8 trillion.
- The break up was as follows: North American 47, Asia 34, Europe 18 and Middle East 1. The brand valuation of Aramco was calculated to be $47 billion.
- As far as brand valuation of more than $100 billion is concerned, all the four companies came from North America — Amazon, Google, Apple & Microsoft. Even if you consider Amazon as a retail company, the overwhelming dominance of the tech companies grabbing the laurels is evident.
- 2019 was a good year for the companies as the profits soared and the subsequent brand values also increased. There were exceptions with big names like Mcdonald’s struggling to maintain its brand value as it declined from $44 billion in 2019 to $37 billion in 2020.
- Most of the industries were well-represented in the Top 100 brands — media companies ($328B), auto manufacturers ($370B) and banks ($454B).
- The tech sector was the most dominant sector in North America represented by 8 brands. Also, 5 of the Top 10 companies were from this sector. Overall, there were 11 telco brands in the Top 100 followed by 10 brands from the banking & technology sector. While Europe’s top number of brands were automotive with 4, Asia had 5 top brands each from the banking and automotive sectors.
- And to conclude the list, here are the Top 10 Most Valuable Brands in the World in 2020 — again dominated by North America with 6 of the top 10 brands from the region:
❶ Amazon — $221B (Retail, North America)
❷ Google — $160B (Tech, North America)
❸ Apple — $141B (Tech, North America)
❹ Microsoft — $117B (Tech, North America)
❺ Samsung Group — $94B (Tech, Asia)
❻ ICBC — $81B (Banking, Asia)
❼ Facebook — $80B (Media, North America)
❽ Walmart — $78B (Retail, North America)
❾ Ping An — $69B (Insurance, Asia)
❿ Huawei — $65B (Tech. Asia)