How to Build a Lead Generation Website for Your Business?

To build a lead generation website for your business is one of the most fundamental strategies that one needs to implement to improve your customer base and generate revenue. A website is a powerful tool to attract, capture, and even nurture potential customers, turning them into loyal customers. Keeping this in mind and the amount of competition that is in the market, to develop a lead generation website is not optional but a necessary step.

Therefore, without any wait, let’s start to explore the topic…

Steps to Create a Website that Aids Lead Generation and Conversion

To create conversion, it is essential to build a lead generation website for your business. More importantly, it is important to have your own website to start the process. Therefore, we mentioned some steps to creating a website to aid conversion. Let’s start:

Note: Want to find out the best web development services in USA? Here’s a well-researched list!

Set Clear Goals

There are several top web development companies available all around the globe. However, no one can salvage your business if you haven’t defined your goals. Everything starts by putting things on the paper. In this case, it is your specific goals that you want to achieve with your website. Make sure you are thoughtful of it, discuss it with your team, and after putting everything together, establish your goals. Some examples of this would be making visitors fill out contact forms, new sign-ups for the newsletter, or even enabling purchases.

Know Your Audience

If you wish to build a lead generation website for your business, understanding your target audience and their pain points is half the battle won. Optimize your website based on the requirements of your audience, and not only you’ll be selling to the right audience but also in the right way.

Select Domain and Hosting

To run a website successfully, it is important to fix two things. First is the name of the brand. The website name should be similar to the brand name, and the name should resonate with the product. Additionally, you need a good hosting service that ensures your website runs smoothly 24*7.

Design for Conversion

Designing is an important aspect to build a lead generation website for your business. If the website design resonates with your audience, they will most likely buy. Here are some basic things you need to remember to create an engaging website. Let’s check them out.

• Creating a user-friendly website that leads visitors towards conversion points
• Using a responsive design grid to ensure that your website looks good on all devices
• Keep the design clean and clutter-free with hierarchy of information

Choose a CMS (Content Management System)

Another facet we need to learn to understand how to build a lead generation website is choosing the right CMS. The selection of CMS should be based on the technical expertise of the team and the requirements that need to be fulfilled. Multiple CMS platforms are available, such as WordPress, Webflow, Joomla, Drupal, etc. These platforms allow you to upload and manage all relevant content in the same space.

Content Optimization

To create a lead generation website, you must generate high-quality content to persuade prospective customers. Address their issues and solutions in your content marketing campaign. Try to build the USP of your product around the solution to the problems that your target customers have. This will enable you to build a connection between you and your customers and will most likely lead them to the sales funnel.

Clear Call-to-Action

CTAs are essential to create a lead generation website. A CTA is a text prompt design that asks the customer to take a particular action. The website must have CTAs in all the right places. Also, make sure they are concise, clear, and encourage action from the visitor.

A/B Testing

Another step while creating a website is to test and optimize your website elements. This includes CTAs, page layout, and content to improve conversion rates.

Security

Another important aspect of developing a lead generation website is to create a secure website. To secure your website, one can implement security measures such as IPsec, SSL, TSL, OSI layer 7, etc. This will enable more trust for your website.

Feedback and Continuous Improvement

To create a lead generation website, checking for continuous feedback and improvement is important. To do that, simply take the criticism, check your analytics, website heatmaps, etc. Based on all these things, make adjustments to the website and try to make it as conversion-savvy as possible.

Core Features to Build a Lead Generation Website for Your Business

Simply creating a website isn’t enough. It requires thoughtful feature addition and constant improvement to make the most of it. To further help you with this thought process on how to build a lead generation website, here are some basic must-have features for you to implement on your website. Let’s check them one by one:

Making the Website Mobile-friendly

The majority of people browse the internet on their smartphones. To further add, some people like to make buying decisions on laptops and desktops for some reason, especially B2B. However, many people gather early-stage insights and at least awareness on their smartphones. Therefore, it is essential to have a website that is optimized for mobile to develop a lead generation website. Ensure that the website’s mobile experience can start the conversion cycle and is memorable for any visitor.

Optimize Website for Speed

Today, website experience is everything. To have more lead prospects, you must ensure the website loads faster. If your website takes over a few seconds to load, you’ve already lost a customer. Therefore, to create lead generation website, make sure that the website loads faster.

Multiple resources can help you check your website’s page load time. Some examples are GT Metrix, Pingdom, WebPageTest, etc. To further add, here are some ways to improve the speed of your website:

• Use minified CSS, HTML, and JavaScript code
• Compressed HTML, CSS, and JavaScript files
• Keeping limited redirects
• Remove the JavaScript code for render-blocking

Increase Website Usability

Several factors can increase the usability of the website. Here are some factors that can improve the chances of success for your website. These are:

• Layout of the website
• Buttons used
• Typography for content
• Overall navigation of the website and a lot more

To build a lead generation site, making the website as intuitive as possible is important. This will improve the website user experience and help you build a B2B website (which is a little hard to cater to) that works. It will create a great first impression and might even take the customer down the sales cycle if the product matches the pain point.

Several design upgrades in terms of usability will boost the efficacy of the website:

• Put the navigation bar in the same space on each page
• Reduce the size of the font to three
• Apply the rule of thirds while designing your website
• Make the text large and readable

Fix your SEO

While creating a website for business, it is important to ensure you have optimized your website for SEO (search engine optimization). It is an important process that will help you get more traffic with content marketing. It also helps aggregate organic website traffic and optimise the website for better reach of Google search results.

Secure with HTTPS

This is the most basic element of building business lead generation websites. It ensures that your website is secure. Today, Web browsers alert users if they visit a website without the protocol. This attribute signals the audience to leave the website as it is not secure. Make sure that your website gets your website URL with HTTPS. You can ask your development team to install the secure socket layer (SSL) certificate.

Test Different Conversion-Savvy Design Elements (CTAs, Contact Forms, etc.)

One thing is creating clickable design elements or allowing the user to input data. However, polishing their placement, design, message, etc., is also important. If a particular CTA is not working, but there are visitors on the page, the first place to investigate would be design elements like CTAs, contact forms, etc. If they are working effectively, consider other aspects that can be improved. Once done, put the changes to a time trial and see the difference.

Wrapping Up!

To build a lead generation website for your business is a crucial step to survive in the digital landscape. It is a gateway to expand the customer base and even drive revenue growth. To successfully create a successful venture, creating an engaging website takes a strategic approach, setting clear goals, understanding the target audience, and a lot more. This article aimed to provide you with a basic framework to develop a lead generation website. We hope this article may have been of some help to you.