Mobile App Marketing Strategies For Acquiring New Users

Unlocking growth: proven mobile app marketing techniques to expand your user base and boost your app’s success in a crowded digital landscape.

Approximately 80,000 new mobile applications are released through the Google Play Store each month. The App Store offers close to 3.4 million apps for download. In the ever-evolving digital ecosystem, mobile applications have evolved into essential tools for individuals and enterprises. The difficulty is not only in developing an exceptional app but also in successfully promoting it to attract new users, given the millions of apps accessible in app stores. To succeed in the dynamic field of mobile app marketing, one needs to have a well-thought-out plan.

In a competitive industry, your software’s success depends not only on its capabilities but also on how well you can promote and find your target user base. In-depth mobile app marketing methods, such as content marketing, social media outreach, App Store Optimization (ASO), and other Mobile App Marketing Strategies For Acquiring New Users to make sure your app receives the recognition it deserves and grows a devoted user base, will be covered in the sessions that follow.

In this article, we’ll discuss mobile app marketing strategies and highlight some of the most effective strategies. These strategies can help you make a well-informed decision on how to market the app in which you have committed time, money, and effort. Let’s first clarify what mobile app marketing is.

What Is Mobile App Marketing?

Throughout the mobile application lifecycle, you should interact with users of your app. This is known as mobile app marketing. It begins when they discover your program for the first time and continues till they download and utilize it regularly. Determining your target audience, where to locate them, how to interact with them, and what they want from your app is crucial for accomplishing this effectively.

The various stages that comprise mobile application marketing form a funnel. Among these phases are:

• Acquisition: The initial stage of a user’s interaction with your mobile app is called acquisition. It matters how you get people to download and install the app in this step.
• Activation: Depending on the app, user activation may vary. It usually refers to the user’s initial experience with the app, such as when they place their first order or subscribe to a newsletter.
• Retention: During this phase, you make sure consumers are using your software regularly.

The Stages Of A Mobile App Marketing Strategy

Every stage of the marketing funnel is covered by mobile app marketing, from awareness-raising to acquisition to retention and re-engagement. Because app users occasionally move between stages, this is called the mobile engagement lifecycle.

The goal is to enhance the overall quantity of app downloads as well as the amount of devoted users who will suggest the app to their friends and family. Your app’s success is mostly dependent on its devoted user base.

Also Read: Navigating the Evolution of Mobile App Marketing: Insights from Top Agencies

11 Mobile app marketing strategies

Let’s familiarize ourselves with the mobile app user acquisition strategies. Continue reading!

1. Influencer Marketing

Working together with influencers can be one of the very effective mobile app promotion strategies.

Examine some successful app firms’ examples of influencer marketing. For the debut of their app, BrawlStars, for example, collaborated with ten YouTube mobile influencers. They drove thousands of installs during the first week of its release, peaking as the most downloaded iPhone app in 32 countries. The key to making influencer marketing work is to find influencers that relate to your target demographic.

Use an influencer-finding tool such as Modash to go through a creator database. Sort audiences according to their demographics and geographic location, as well as other characteristics like false followers, interaction rate, and more. Reach out to negotiate deals as soon as you have a shortlist. Although various ways exist to compensate influencers, performance-based compensation is the most desirable to brands. Pay per install, for instance.

As with other channels, if this is a new one for you, some testing and iteration will be necessary. Test creative perspectives, outreach messages, and various creator types in a manner akin to sponsored Facebook/Instagram marketing campaigns.

Remember that most influencer marketing campaigns go unreported. Influencer marketing measurement is challenging. Although discount codes, UTMs, and other mobile app user acquisition strategies can be used, most marketers concur that they don’t fully capture the impact.

2. Invest In SEO & Content Marketing

For your mobile app, developing an SEO and content marketing plan is a long-term and of the major new customer acquisition ideas, compounding channel with a great return on investment (when done well).

This is only a synopsis of what might be a lengthy article from the digital marketing companies.

• Begin by considering the difficulties or needs that your app users might encounter. High-intent searches like “dog walking apps” or instructive questions like “how to walk a puppy” may fall under this category.
• Find relevant keywords. Determine search volumes and keyword difficulty, then take that into account in addition to app relevance.
• Establish content publishing procedures to ensure quality control at scale. Make templates and guidelines. To cut labor costs, use content marketing automation whenever feasible.
• Hire writers and give them the resources they require.
• Go ahead and publish!
• Convert rates and traffic are reviewed while backlinks are built.

You’ll wish you had started sooner because app install campaigns will increase after six to twelve months.

3. Develop A website

Creating a website has to be the primary goal of your marketing strategy for mobile apps. Making a website first, though, is preferable to beginning app development work later. You allow users to learn about your app by doing this. The marketing plan might begin before the app is prepared for installation.

Creating a dynamic, SEO-optimized, and visually appealing website that provides your target market with information about the app’s features and insights is essential. Utilize attention-grabbing imagery, lucid content, and top-notch videos to grab customers’ attention right away.

Websites are typically built using WordPress and Webflow. If a one-pager is all you need, Carrd is becoming more and more common. Creating a Wix website is an easy do-it-yourself project if you’re searching for a cheap fix, and is counted as one of the common app growth strategies.

Furthermore, security must be considered from the start while creating a website. An SSL certificate is a fundamental prerequisite for website security that prevents data eavesdropping from accessing live data. EV SSL certificates are advised for improved security and authentication. This app user growth strategy guarantees that the website is validated and the data is encrypted.

4. Create An App Landing Page

Since most users get their first impression of your app from your website, you might be shocked to hear how crucial it is to have a solid landing page. You should ensure the landing page is easy to use, clear, mobile-responsive, and navigable because it can also act as a catalog for your app. In case of any questions, it is best to put the questions to ask a marketing agency.

A compelling call to action is also necessary for the landing page. It is crucial to create a landing page that entices visitors to explore the features, download the app, and install it. An attractive landing page is the ideal marketing tool for your application.

5. Comprehensive Market Research

Mobile app development and user acquisition strategies heavily rely on market research and competitive analysis. This study provides essential information that directs the stages of development and marketing.

Through thorough market research, you may comprehend:

• Target audience: By knowing who your target audience is, you can more effectively address their issues.
• How come they would enjoy your app? Which problems does your program seek to solve?
• Who are your rivals, both direct and indirect? How will your app provide customers with something special and worthwhile?

You can quickly identify the key function and unique selling point of your software by providing answers to the aforementioned questions. In a sense, market research helps you figure out how to set your app apart from the competition and ensure the investment will pay off in the long run.

6. App Store Optimization (ASO)

You can begin working on app store optimization and other app store ranking variables. In essence, mobile app marketing is built around App Store Optimization. You may get to work creating both a succinct and detailed app description. It’s crucial to start your app store optimization by choosing the appropriate category for your program and using the appropriate keywords.

The secret to a fantastic App Store Optimization plan is having a thorough understanding of your target market. Videos and pictures are also very important on Google Play and the App Store.

7. Social Media Visibility

Online social media marketing is growing. If you want people to see your app, you need to be social media active. Social media gives your app more exposure and offers useful information about your fans. To improve your marketing plan, you can, for instance, learn about their geography, interests, demographics, and peak activity times.

Resharing their content and interacting with consumers is essential for increasing mobile app awareness. You can initiate a dialogue and demonstrate to your online audience how other users interact with your software.

8. Paid Advertisements

Select the popular social media platforms of your target audience when launching your app to run sponsored ads on. Depending on who your target audience is, it may be Facebook, Instagram, Twitter, or LinkedIn. Targeting consumers based on their interests and preferences is a wonderful method to employ paid application advertisements. Thus, it’s best to target potential users of your mobile app through paid application advertisements and customer acquisition marketing strategy.

9. Email Marketing

Create an email list of contacts willing to utilize your app, then begin informing them about its features and development. A newsletter is an ideal means of informing and educating the intended audience about the benefits of the app as well as any current sales or discounts.

You can raise the user retention rate with an effective email mobile application marketing strategy. Additionally, it’s a great method to strengthen your relationship with users and reward devoted ones with special deals and discounts.

10. Implement A Video Creation Strategy

Using video material to engage your audience is a smart customer acquisition marketing strategy. You can create engaging and lucid films that highlight your mobile application’s features and help users become familiar with it by using a video creator like InVideo.

You also have the choice to repost the video content on other social networking sites, like Twitter, Facebook, Instagram, and others. Product video concepts, such as how-tos, tutorials, client endorsements, and product launch films, can be incorporated into your video and mobile application marketing strategy. Consider your goals for your video marketing and make decisions based on those.

11. Use Automation

You cannot perform your obligations in the modern world without purchasing efficient company automation software. These tools enhance the precision and efficiency of the process in addition to its speed. To reduce errors and task repetition, you could continuously monitor small things and apply the app marketing best practices.

Automating common marketing plans and tasks like bulk emailing, accelerating teamwork, and many more can be made easier using automation technologies, such as CRM software. Certain customer relationship management systems only work with Google Workspace, enabling the mobile app marketing agencies to use it as a Google Workspace CRM.

Final thoughts

In the rapidly evolving field of mobile app development, it is critical to employ efficient marketing tactics to attract new users. As mentioned, these marketing plans and tactics act as a road map for success in a cutthroat environment. While social media and content marketing enable you to interact with potential consumers genuinely, app store optimization (ASO) guarantees that your app ranks highly. Paid advertising increases your reach, while influencer partnerships and email marketing help you build deep connections.

Positive ratings and updates for your app increase its reputation, and user-driven growth is encouraged by referral programs. You may reach new audiences by forming partnerships and doing cross-promotions, and cultivating a community will result in a devoted user base. In summary, a comprehensive new app marketing strategy should be responsive, dynamic, and centered around user-centric methodologies. App developers may build a flourishing and sustainable user base in addition to attracting new users by consistently improving and modifying these mobile app strategies, which will ultimately help their mobile applications succeed and expand over time.