A Millennial’s advice: Learn how to Story Tell
“What one thing should I master?” for me the answer is simple.. STORY TELLING!
Storytelling to me isn’t about writing a novel or publishing a blog or good social media posts…. It is a tool in your toolkit that is useful in every part of your life as we all want to convey what we are thinking in a way that others understand yet many do it better than others.
“Storytelling: the world’s second oldest profession. ”- Danny Harris
Growing up I realized that many things in life aren't about who’s faster or smarter or has better grammar or who’s the better test-taker but often times its those who are can relate well with others and are memorable.
After college I studied great leaders and innovators and what about them enabled them to inspire and motivate others to do things they never dreamed were possible. Nancy Duarte’s review of “Steve Jobs’s keynote presenting the iPhone to the world” disects every aspect of his speach from the flow and presentation style to what was on the screen and also how he used silence as a tool in his presentation. This skill isn’t something you must have to be a leader but it can be the difference between coming across as someone who is talking at your audience versus inspiring your audience.
“People buy from People” and you must be memorable, allow others to relate to you and make people believe in your vision and that is the value of great storytelling!
Conveying your message explaining what you believe it’s not about me or the speaker telling you that what you believe is wrong it’s about explaining it and telling the story of..
“Storytelling is by far the most underrated skill in business. ” — Gary Vaynerchuck
Show, don’t tell.
Get people to listen. Engage with visual content and combine it with other effective content.
Make sure your message doesn’t get skimmed.
Frame it as a story, with a strong title and interesting hook to get your audience.
Manage information for your audience.
Don’t rely on your audience to piece your story together for themselves. Tell them the story you want them to hear.
Don’t let your brand get lost in marketing overload.
Make your story memorable the same way writers make memorable their characters.
Don’t let your information get lost in different place
Package all information together into a narrative to make sure its heard.
“I really haven’t had that exciting of a life. There are a lot of things I wish I would have done, instead of just sitting around and complaining about having a boring life. So I pretty much like to make it up. I’d rather tell a story about somebody else.” — Kurt Cobain
A more recent Infographic was published by @onespot that I love & article here: http://socialtimes.com/science-storytelling-infographic_b149291Great Posts on Storytelling by Thought Leaders that I reference often: