Video Marketing for Your Business

Mike Mahony
Nov 26, 2018 · 4 min read

Video marketing is the wave of the future…but it is already here and it can change your company’s marketing efforts tremendously. Some studies say 65% or higher of all businesses now use video marketing. Of those using video marketing, 85% say they are getting a great ROI.

Without any doubt, video marketing is one of the newest tools available to your promotion toolbox. Do you still have your doubts? Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?

The answer is simple: Yes, it’s definitely worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons for you to use video marketing right now.

Boost Conversions and Sales With Video Marketing

Video marketing can make you some serious money. Studies show that if you add a product video to your landing page, conversions increase by 80%!

Videos also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. This alone is reason to start creating videos.

Great ROI With Video Marketing

Video marketing produces a great ROI. Video production is not the cheapest or the easiest, but it pays off big time. In today’s world, there are many online video editors available. Your smartphone can even produce and edit a decent quality video!

It is important to note that your videos do not need to be perfect. Research has shown that as long as your video clearly and concisely explains your product or service, quality won’t matter to the customer.

Build Trust Through Video Marketing

When it comes to sales and conversions, trust is essential. It is so important that building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.

Video content is likely to engage us and ignite our emotions. When we talk about elite people in the audience, YouTubers have become the most powerful social media figures to promote your brand. If you are serious about content marketing, you must be serious about video, too.

Promotional videos foster trust as well. Many consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. Again, this creates trust.

Google Loves Videos

Videos increase the time visitors spend on your website. Longer exposure builds trust and shows the search engines that your site has good content. The studies show you are 53% more likely to show up on page one of Google if you have video embedded in your website.

Be sure to optimize your videos on YouTube for SEO. Write interesting titles and descriptions. Be sure to link back to your website, products, and services. Give potential customers the way to take the next step.

Mobile Users Love Video

90% of users watch videos on their mobile device. YouTube has reported that mobile video consumption doubles every year.

Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

Video Marketing is Great at Explaining

The use of video to explain things is something most businesses have not used enough. If you are launching a new service, create a video to explain it. Put an explainer video on your home page.

Are you trying to explain something difficult? Create an animated video. They work extremely well to explain difficult tasks. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.

Video Engages Even the Lazy People

Video requires very little effort to consume it. Many people are too busy to spend time reading long descriptions, but they will watch a video. People today want to see products in action.

Video Marketing Encourages Social Sharing

Social networks love video. This is why live videos are all the rage. Research says that 76% of users have reported sharing a video on social media. Create some fun videos that will get shared on social media and you are getting free advertising.

Originally published at on November 26, 2018.

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