Apple’s New Product Is Intelligence

Abraham Bamidele ( Editor )
Technology Hits
Published in
6 min readJun 11, 2024

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Apple Intelligence is free for users, and will be available by fall 2024.

Image from Apple

The present AI space has witnessed a new level of innovation.

With the biggest Tech burst and innovation spree of our lifetime, it has been nothing short of amazing.

Apple’s New intelligence has been “integrated” to fit into its product and Users queries.

Users can now get summaries of messages, notifications, calls and so other things that can be summarised.

Search results are presently Intelligent enough to drive results from content and concepts prompted by the users.

For some, the news of the “Apple Intelligence” came with suprise, mixed feelings, and for some, an innovative idea that just got started.

This article provides perspective of its functions and core collaboration with OpenAI.

This Intelligence is embedded with some features I have admiration for. It works with iOS 18, iPadOS 18, and macOS Sequoia.Images, drawings, and languages, are all packed in this new Intelligence. Generation tailored to Apple Users.

Apple’s Intelligence drives to “Simplify and accelerate everyday tasks.”

“We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” — Tim Cook, Apple’s CEO.

Of course, this is an apparent change in the Tech Sphere and innovative standards. With the Customer-Centricity approach, it gives Apple the domination to do more and give more amongst different OS.

Improvement Via Understanding, Creating Language:

This Intelligence understand quite alot from the Users interface. Apple quote good research. We should expect more of these.

Anywhere the User prompts, writes connects with Apple’s Intelligence. This applies to multiple interfaces popular ones includes Mail, Notes, and pages.

The AI here functions to improve writing skills, proofreading tasks, and summaries of text anywhere users write.

Apple Intelligence improves the quality of User’s writing, flow, chooses the right words for accurate context, checks grammar, and word choices.

(Included in the write up by Apple explains that Apple Intelligence suggests edits, explaining the reasons for suggesting a pattern of editing as it happens.)

Apple explained that it helps to structure written content in more informed and “digestible” format. As it should be.

Message Summaries:

This feature seems to be the most interesting part of the AI.

As notifications shows the most urgently emails in the user’s box, instead of previewing, Users get summaries without having to open a message.

Betting summaries, for some, this may be cruci to aid further discussions, but for record keeping, amazing.

With this writing, I’d project that one feature that seems to suprise me would be the ability for AI to summarize notifications for its users.

(I predict future adoption from other top companies in the coming months.)

Smart replies comes alongside this integration in iOS 18 as well.

Deep Understanding Of Language: (AI works well with this stance.)

Deep understanding of language also extends to Notifications. Priority Notifications appear at the top of the stack to surface what’s most important, and summaries help users scan long or stacked notifications to show key details right on the Lock Screen, such as when a group chat is particularly active… In the Notes and Phone apps, users can now record, transcribe, and summarize audio. When a recording is initiated while on a call, participants are automatically notified, and once the call ends, Apple Intelligence generates a summary to help recall key points.

(Quotes from Apple’s Press Release)

This sounds so much ingrained. Having a summary of a discussions is nothing but awesome in my words. For corporate professionals, freelancers having meetings with clients and other Academics pilled with countless conversations daily, falling back on conversations reports sounds smart.

Genmoji Creation:

Image from Apple

In addition to other creations,Emojis takes a new shape of expression. Genemojis can be suggested through queries. Users can create Genmoji of friends and family based on their photos.

New Features in Photos Giving Users More Control:

In this new feature, users can find photos from memories in resonance with the context or concept of the photo.

Search in videos also becomes more powerful with the ability to find specific moments in clips so users can go right to the relevant segment.

Dealing with irrelevant Subject Matters Photos:

Cleanup tools now includes emove distracting objects in the background of a photo — without accidentally altering the subject.

Apple Intelligence picks out the best photos and videos based on the description using language and image resonance.

Users will get song suggestions to match their memory from Apple Music. As with all Apple Intelligence features, user photos and videos are kept private on device and are not shared with Apple or anyone else.

Siri’s New Epoch:

Siri will be able to deliver intelligence that’s tailored to the user and their on-device information.

Banking on the Apple Intelligence, Siri has been powered to become more deeply rooted into the functions of the system and experiences in this new upgrade.

Thanks to reacher language understading and resonance, it it becomes more relevant, familiar, and more personal, with the ability to simplify and acquire tasks.

Additionally, users can type to Siri, and switch between text and voice to communicate with Siri in whatever way feels right for the moment.

Siri now serves as an encyclopedia and support to users giving responses to queries and task about iPhone, iPad, and Mac.

With onscreen awareness, Siri will be able to understand and take action with users’ content in more apps over time. For example, if a friend texts a user their new address in Messages, the receiver can say, “Add this address to his contact card.” With Apple Intelligence, Siri will be able to take hundreds of new actions in and across Apple and third-party apps. For example, a user could say, “Bring up that article about cicadas from my Reading List,” or “Send the photos from the barbecue on Saturday to Malia,” and Siri will take care of it.

“Privacy IN AI” x ChatGPT’s Integration:

ChatGPT is expected to access iOS 18, iPadOS 18, and macOS Sequoia, allowing users to consult its expertise.

According to apple with the latest development, many of the models that power it run entirely on device.

The Private Cloud Compute extends the privacy and security of Apple devices into the cloud to unlock even more intelligence.

With this (Private Cloud Compute) Apple Intelligence can flex and scale its computational capacity and draw on larger, server-based models for more complex requests.

…— as well as its image- and document-understanding capabilities — without needing to jump between tools.

According to Apple, before prompts are carried out, Siri partners with ChatGPT in real time expertise when helpful.

Users are asked before questions are sent to ChatGPT, along with any documents or photos, and Siri then presents the answer directly.

… ChatGPT will be available in Apple’s systemwide Writing Tools, which help users generate content for anything they are writing about. With Compose, users can also access ChatGPT image tools to generate images in a wide variety of styles to complement what they are writing.

Privacy protections are mentioned to be built for users who access ChatGPT.

Their IP addresses are obscured, and OpenAI won’t store requests.

ChatGPT’s data-use policies apply for users who choose to connect their account.

ChatGPT will come to iOS 18, iPadOS 18, and macOS Sequoia later this year, powered by GPT-4o. Users can access it for free without creating an account.

Other feature software platforms, and additional languages will come over the course of the next year.

Where will Apple Intelligence be available on?

Apple Intelligence will be available on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1.

References/More information, visit apple.com/apple-intelligence.

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