GPT-3 Gave Me The Best Damn Marketing Advice
It’s not the marketing advice I expected from AI.
As a director at a Bay Area marketing agency, I’ve recently had the privilege to play around with the infamous GPT-3 writing algorithm by OpenAI. I did what any marketer would do and asked for some good old marketing advice.
What came next did not only shock me, but it changed my view on AI as a whole. I learned that AI:
- Is no longer the future. It’s the present.
- Got much smarter than recognizing a dog on an image.
- Is not only something we can train but a teacher we can learn from.
OpenAI downloaded around 45 terabytes of open web text and used it to train the GPT-3 model to such an extent that it could perceive words like a human. Understand words like a human. And write sentences like a human with more than 175 billion parameters.
GPT-3 crushes its predecessors:
After a couple of tiny tweaks and general inputs such as “marketing tips” and “marketing advice,” GPT-3 left me with 6 peculiar marketing truths.
