Let Your Business Model Tell Your Story
No matter how often it changes
Take a walk with me. The Kalahari Bushmen have invited us out for a night of fun.
Can you spot the fire circle? People are sitting on the ground, the dirt warm beneath them, leaning in to listen to the passionate storyteller. Each feels a connection with people around them as they gasp, laugh, ooh, and ahh together. They are united. There is power there.
This is because once we’re immersed in a story, we don’t want to leave. As we listen to a narrative, we experience two emotions: belonging and connection. We experience a sense of connection with the community of listeners, those gathered around absorbing the story, and we also feel a mystery bond with the one telling the story.
The Kalahari Bushmen knew about this power long before the first business was established: storytelling is an ancient method of communicating vital information. But until recently, storytelling used to be like a forgotten app on your phone — a powerful tool collecting dust in the digital drawer. It was considered too imprecise and trite for professional dialogue. Not so anymore. Today, in many successful organizations, all senior executives are designated corporate storytellers. In fact, storytelling has become an essential skill for effective leadership.
