The end of the Blue Bubble vs Green Bubble war? : Apple announces RCS support for iMessage
An Apple spokesperson confirms Apple’s move to support RCS for iMessage to improve interoperability across cross-platform apps, compared to SMS or MMS that it currently uses.
Published in
6 min readNov 16, 2023
Google has been relentlessly campaigning against the inferior messaging protocol that Apple adopts for its messaging platform on iOS and has tried to push them to adopt RCS for years now. Every trick was used to force Apple, from memes on Twitter/X to even roadside billboards. A few weeks ago, the competitors took it up to the EU again (I lost count of how many times) to force Apple to adopt the universal messaging protocol known as RCS instead of sticking to SMS or MMS. Just a few days ago, the founder of Nothing (an Android OEM), came out announcing ‘iMessage for Android’ — a mishap of a way to sign in with your Apple ID on an unknown Mac Mini to access your iMessage chat on the Nothing Phone 2.
