The New Marketing Tool Is Memes

Thiru Anand
Technology Hits
Published in
3 min readMay 21, 2021
Photo by Merakist on Unsplash

There is nothing to be surprised by the fact that memes are ruling social media and social media is everywhere. In this era of technology, social media has became a part of our daily routine it keeps us updated and updates about us to others. The social media platforms have enabled many new activities which are organic growth to new startups. You will be amazed that in ONE minute on the internet: 216,000 photos posted, 278,000 tweets and 1.8m Facebook likes happens. A person on averages uses 50% of the usage of phone in social media. That is nearly 2 1/2 hours.

What Are Memes?

Photo by Denis Agati on Unsplash

It is a way to communicate and convey your ideas to others in a unique way mostly in a funny and sarcastic way. Most Memes are in image format which is being shared easily with others via the giant network called Social Media.

What Changes Can Memes Bring Us?

A simple meme can become a sensation overnight and that is happening everyday. What I mean is thousands and thousands of memes are being posted daily and a single post becomes a trend and a huge market is behind that.

There are two types of market:

Photo by Claudio Schwarz | @purzlbaum on Unsplash

Disclaimer: I have created the keywords to understand it easily.

Post-Market:

This market depends on a post that is trending, for example, if a meme is becoming a trend you can see products being created based on that post, like T-shirts, Coffee Mug, Hoodies etc.

Pre-Market:

In this kind, people usually pay meme channels to promote their content by making a meme out of it. Generally, the pay is according to the engagement that the profile has and for how long the post to be promoted in their profile.

And this is not just a circle for meme channels, even individuals are promoting products and making loads of money out of it. These kinds of businesses are blooming because people engage in this, we all like to be trendy so we accept this business market.

And if you think this endshere you are wrong,

Photo by AbsolutVision on Unsplash

I usually spend a good amount of time on Social Media and I cross lots of memes, one day I noticed that NEWS that’s happening around us are getting fast into memes and Convied. So basically Memes are also becoming news channels that spread the news in an innovative way. Let’s face the truth, we are not going to look into a piece of particular news as much as we do with social media, so the better marketing perspective is that to share news in a way that can be reached to a larger audience and that’s how memes are ruling social media.

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Thiru Anand
Technology Hits

Programmer | Apple Enthusiast | Python Developer | Tech Lover