When it comes to engagement, nothing beats videos and live-streams.
When I was done with a 4-hour Live-Stream this morning, I was pumped. The viewership and real-time engagement were the highest I encountered in 2020.
The 4-hour Live-Stream was split into “Yesterday”/“Today”/”Tomorrow” to commemorate our 2020 journey.
I shot a video while performing backstage support for the segment on “Tomorrow”, explaining how backstage works to the…