‘Wonderlust’ Apple Event : Mother Nature approves of Apple’s choices while Users ‘Wonder’

Aditya Darekar
Technology Hits
Published in
8 min readSep 12, 2023

--

September is always a special month. It marks the beginning of Fall and the rise of Tech Giants with cool tech gadgets for all of us. To initiate this rise, our first tech Giant for the Fall is none other than, the Giant that likes fruits — APPLE.

It’s always Apple that starts off with September releases. This time, what they have done to name their event is beyond wonder. It’s Wonderlust -the official name Apple has given its September Event and five points from me to the Marketing Team for that wordplay.

In this event, we saw the launch of :

Apple Watch lineup: Series 9 and Apple Watch Ultra 2

iPhone 15 lineup: iPhone 15, iPhone 15 Plus, iPhone Pro, iPhone 15 Pro Max

Source: Apple | Mother Nature Vs Tim Cook

Apart from the product lineup, this year’s focus seemed to be more on giving an annual report on how far they have come with their environmental & sustainability goals. If the visuals shown in the event are any indicator, it seems Apple is doing a great job (Psst… they even got Mother Nature’s approval after a super-dramatic death stare competition between Mother Nature and Tim Cook).

Back to materialistic things, the star of the event, the spotlight stealer, was obviously the Pro Model iPhones. But…

--

--

Aditya Darekar
Technology Hits

23 | IT Graduate | Tech Enthusiast | Digital Artist | Bibliophile | Love to write what I read 📚and watch 📺