Innovative Trends in the Hospitality Industry
The hospitality industry faces a need for continuous innovation to cater to diverse travelers from all around the world. They have to offer a wide range of options for the clients to meet their varied needs and expectations. It includes providing quick services for business travelers while prioritizing comfort for luxury seekers.
According to a survey conducted by Eventbrite and Harris Poll recently, almost 78 percent of the millennial generation preferred to spend on experiences rather than on material things. However, the figure dropped to 59 percent in the case of boomers. As a result, the disruptive business models of the hospitality industry face the need to evolve with the changing generation.
Several accommodation platform providers have already embraced innovation, namely Airbnb and HomeAway. Airbnb offers personalized local experiences, connecting travelers with local guides for cultural, culinary, adventure, and sports activities. For business travelers, Airbnb for Work offers self-check-in and work-friendly living spaces for individuals or groups. It is also designed to provide team-building activities for company retreats.
Urban hotels are evolving to cater to the tastes of the younger generation, prioritizing the experiences offered to them. They choose locations with vibrant social spaces favored by locals as well as travelers, offering a wide range of activities and experiences. It includes rooftop bars, local ingredient-based restaurants, yoga and pilates classes, dance parties, film screenings and much more to enhance the client experience.
The environmental and sustainability issues addressed by the millennial generation are driven further by Gen Z, necessitating the adoption of sustainable and eco-friendly practices in the hospitability industry. Many businesses are blazing the trail toward sustainability, replacing luxury associated wastefulness with eco-friendly and socially responsible practices. It includes providing drinking water in glasses on site and growing organic produce to eliminate the use of plastic materials.
The technological innovation has resulted in the integration of chatbots, the internet of things (IoT), artificial intelligence (AI), and smart devices among other technologies in the hospitality industry to anticipate the needs of the travelers and better serve their requirements. With the adoption of technology, the hospitality industry is closing the gap between the online and offline channels to offer enhanced customer experiences and drive sustainability.
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Why Cloud-Based CRM is Popular in the Hospitality Industry:
The maximum of the organizations are shifting from legacy solutions to the advanced CRMs. Hotels can get more customers, offer better guest experience, and even establish closer relationships with the best CRM leading to more revenue. Here are some reasons why the hotels must consider cloud as the ideal option for enhancing CRM.
Better and faster
Cloud-based CRM software is flexible, and it allows hoteliers to effortlessly adjust their scope of operations by launching new hotels in different countries, add new users, new modules, that have no limitations or barriers to their ongoing activities. Cloud CRMs ensures that the hotels can scale more rapidly in less time that too, without any technical difficulties or operational impact.
Businesses have to be quick and stay on track no matter what because the guests are always updated in this ever-evolving environment. This will become easier to achieve with the help of cloud-based CRM systems because they are swift and uncomplicated to set up, for big or small hotels. On the contrary, on-premise systems require immense hardware and software effort.
By applying a cloud CRM, the consumer’s data will be available from every corner of the world and at any time on any device if they want to make any last-minute bookings for their stay. The management teams also do not have to restrict themselves to the hotel premises or a 9 to 5 work schedule. Similarly, end users can also profit from the services at any time of the day because the cloud server makes a note of all the details of an active customer from the minute they log into the system.
The hotel companies often have customer services and business data into the CRMS so that they can understand their clients better and improve their performance. Traditionally, on-premise systems can be challenging to add, but the cloud makes the task simple.